10 Questions
What is the focus of the retention stage in customer relationship management?
Personalized interactions and loyalty programs
How is customer retention emphasized in the relationship development stage?
Proactive communication and addressing concerns
What is the primary goal of acquisition in E-CRM for managing customer relationships?
Attracting and onboarding new customers
How does expansion in E-CRM contribute to increasing transaction values?
Tailoring offerings to individual preferences
What is the strategic framework for managing customer relationships in digital environments?
A2 E-CRM with acquisition, expansion, and retention dimensions
How did E-CRM impact the loyalty program at XYZ Electronics?
E-CRM enabled XYZ Electronics to customize their customer loyalty program according to individual customer preferences and purchasing patterns.
What advantages did XYZ Electronics realize by implementing E-CRM?
XYZ Electronics reaped the benefits of enhanced marketing efficiency, proactive customer service, increased customer satisfaction, and enhanced customer loyalty.
How did E-CRM assist XYZ Electronics in managing customer information from multiple sources?
E-CRM compiled consumer data from diverse sources, such as online stores, social media, and customer service interactions.
What benefits did proactive customer service bring to XYZ Electronics through E-CRM?
Proactive customer service allowed XYZ Electronics to identify prospective problems early and resolve them before they became more serious.
How did E-CRM contribute to increased consumer engagement at XYZ Electronics?
E-CRM enabled XYZ Electronics to observe consumer interactions and behavior, helping them to offer proactive customer service.
Test your knowledge on Customer Relationship Management process implementation based on the Unit 2 curriculum of DBB3201 course at Manipal University Jaipur. Explore topics such as CRM process adoption, objectives, and purposes.
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