Chapter 4.1 (Data)

Which of the following best describes the role of data in businesses today?

What is one of the challenges associated with data, according to the text?

Which of the following is NOT mentioned as an intangible asset for businesses?

What should organizations do once they start treating data as an asset?

What is one of the principles that should guide organizations in developing their data strategy?

Which of the following is NOT one of the four templates for creating value from customer data?

What is one challenge of personalisation?

What is the purpose of data partnerships according to the text?

What is one source of new data mentioned in the text?

What is the purpose of narrowing the field in the context of customer data?

Which of the following is NOT a trend shaping big data?

What is the main advantage of using behavioral data over reported opinions or surveys?

What is the purpose of combining data across silos in a data strategy?

What is the impact of big data on the storage and accessibility of data?

Where can businesses find additional sources of data from outside their organization?

Which step in the data strategy process involves identifying one or more value templates that are relevant to your objectives?

Which of the following is NOT one of the four value templates for data strategy?

What is one of the common organizational challenges that businesses face when shifting to a more data-driven strategy?

Why is data sharing important for businesses that don't own the ultimate point of sale for their products?

What are some of the risks associated with gathering and utilizing customer data?