Chapter 4.1 (Data)
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Questions and Answers

Which of the following best describes the role of data in businesses today?

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What is one of the challenges associated with data, according to the text?

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Which of the following is NOT mentioned as an intangible asset for businesses?

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What should organizations do once they start treating data as an asset?

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What is one of the principles that should guide organizations in developing their data strategy?

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Which of the following is NOT one of the four templates for creating value from customer data?

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What is one challenge of personalisation?

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What is the purpose of data partnerships according to the text?

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What is one source of new data mentioned in the text?

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What is the purpose of narrowing the field in the context of customer data?

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Which of the following is NOT a trend shaping big data?

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What is the main advantage of using behavioral data over reported opinions or surveys?

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What is the purpose of combining data across silos in a data strategy?

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What is the impact of big data on the storage and accessibility of data?

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Where can businesses find additional sources of data from outside their organization?

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Which step in the data strategy process involves identifying one or more value templates that are relevant to your objectives?

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Which of the following is NOT one of the four value templates for data strategy?

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What is one of the common organizational challenges that businesses face when shifting to a more data-driven strategy?

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Why is data sharing important for businesses that don't own the ultimate point of sale for their products?

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What are some of the risks associated with gathering and utilizing customer data?

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