Data Mining: Introduction to Web Mining
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Questions and Answers

What is the main focus of Web content mining?

  • Analyzing the HTML or XML code of Web pages
  • Examining the actual linkage structure between Web pages
  • Studying the text and graphics data on Web pages (correct)
  • Exploring how Web pages are accessed by visitors

Which type of data is NOT classified under Web data according to the text?

  • Interpage structure between Web pages
  • Content of actual Web pages
  • User comments on social media platforms (correct)
  • Demographic information of users

In Web mining activities, what does Web structure mining primarily focus on?

  • Exploring the actual linkage structure between Web pages (correct)
  • Studying demographic information of users
  • Understanding how users interact with Web pages
  • Analyzing the content of Web pages

Which type of data is classified as a part of usage data in Web mining?

<p>Information about how Web pages are accessed by visitors (D)</p> Signup and view all the answers

How can user profiles be beneficial in Web mining?

<p>Exploring demographic and registration information about users (C)</p> Signup and view all the answers

Which aspect of Web mining is crucial for targeted advertising?

<p>User profiles analysis (C)</p> Signup and view all the answers

What is the main purpose of targeting in advertising on the Web?

<p>To send advertisements to a subset of the audience likely to be interested (C)</p> Signup and view all the answers

How can data mining techniques be applied in targeted advertising on the Web?

<p>To target advertising to a subset of the audience based on their characteristics (D)</p> Signup and view all the answers

What is one way Web mining can be used to improve advertising effectiveness?

<p>By targeting ads based on visitors' behavior and demographics (A)</p> Signup and view all the answers

How does examining web log data contribute to selling advertising space effectively?

<p>It allows for targeted advertising based on visitor information (D)</p> Signup and view all the answers

Why is the structure of web pages important for the effectiveness of a set of web pages?

<p>It influences how easily users can navigate and use the web pages (A)</p> Signup and view all the answers

Which statement best summarizes the relationship between various Web mining activities?

<p>They are intrinsically related and often work together (A)</p> Signup and view all the answers

What is the main objective of targeted advertising in Web mining?

<p>To direct business marketing to a subset of the total population. (B)</p> Signup and view all the answers

Which type of mining looks at logs of Web access to track general access patterns?

<p>Web usage mining (B)</p> Signup and view all the answers

What does Web structure mining focus on?

<p>Obtaining information from the organization of pages on the Web (D)</p> Signup and view all the answers

How does content mining differ from basic IR techniques?

<p>It goes beyond simply employing keyword searching. (D)</p> Signup and view all the answers

Which technique involves looking at a history of Web pages visited to analyze user behavior?

<p>Sequential pattern mining (A)</p> Signup and view all the answers

How can patterns be used in Web mining to group users based on their access behavior?

<p>By clustering patterns based on their similarity (B)</p> Signup and view all the answers

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