Data Mining: Introduction to Web Mining

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What is the main focus of Web content mining?

Analyzing the HTML or XML code of Web pages

Examining the actual linkage structure between Web pages

Studying the text and graphics data on Web pages (correct)

Exploring how Web pages are accessed by visitors

Which type of data is NOT classified under Web data according to the text?

Interpage structure between Web pages

Content of actual Web pages

User comments on social media platforms (correct)

Demographic information of users

In Web mining activities, what does Web structure mining primarily focus on?

Exploring the actual linkage structure between Web pages (correct)

Studying demographic information of users

Understanding how users interact with Web pages

Analyzing the content of Web pages

Which type of data is classified as a part of usage data in Web mining?

Information about how Web pages are accessed by visitors Signup and view all the answers

How can user profiles be beneficial in Web mining?

Exploring demographic and registration information about users Signup and view all the answers

Which aspect of Web mining is crucial for targeted advertising?

User profiles analysis Signup and view all the answers

What is the main purpose of targeting in advertising on the Web?

To send advertisements to a subset of the audience likely to be interested Signup and view all the answers

How can data mining techniques be applied in targeted advertising on the Web?

To target advertising to a subset of the audience based on their characteristics Signup and view all the answers

What is one way Web mining can be used to improve advertising effectiveness?

By targeting ads based on visitors' behavior and demographics Signup and view all the answers

How does examining web log data contribute to selling advertising space effectively?

It allows for targeted advertising based on visitor information Signup and view all the answers

Why is the structure of web pages important for the effectiveness of a set of web pages?

It influences how easily users can navigate and use the web pages Signup and view all the answers

Which statement best summarizes the relationship between various Web mining activities?

They are intrinsically related and often work together Signup and view all the answers

What is the main objective of targeted advertising in Web mining?

To direct business marketing to a subset of the total population. Signup and view all the answers

Which type of mining looks at logs of Web access to track general access patterns?

Web usage mining Signup and view all the answers

What does Web structure mining focus on?

Obtaining information from the organization of pages on the Web Signup and view all the answers

How does content mining differ from basic IR techniques?

It goes beyond simply employing keyword searching. Signup and view all the answers

Which technique involves looking at a history of Web pages visited to analyze user behavior?

Sequential pattern mining Signup and view all the answers

How can patterns be used in Web mining to group users based on their access behavior?

By clustering patterns based on their similarity Signup and view all the answers

Data Mining: Introduction to Web Mining

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