Data Mining and Market Analysis Lecture Notes
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Questions and Answers

What is the main focus of Text Mining?

  • Analyzing credit card transactions
  • Analyzing newsgroup, email, and documents (correct)
  • Managing loyalty card programs
  • Collecting customer profile data

In the context of Market Analyses and Management, what does 'Target Marketing' aim to do?

  • Identify clusters of model customers with similar characteristics (correct)
  • Determine associations between product sales
  • Analyze customer purchasing patterns over time
  • Implement database creation and network DBMS

During which decade did the evolution of Database Technology witness the emergence of RDBMS and advanced data models?

  • 1980s (correct)
  • 1960s
  • 1970s
  • 1990s

What is the primary goal of Data Warehousing and Data Mining?

<p>Extraction of interesting knowledge from large databases (C)</p> Signup and view all the answers

What was the main data model type introduced in the 1980s during the evolution of Database Technology?

<p>Extended-relational (B)</p> Signup and view all the answers

What is the primary goal of data mining?

<p>Extracting information from data in large databases (D)</p> Signup and view all the answers

What problem does Data Mining aim to address?

<p>Extraction of interesting knowledge from large databases (D)</p> Signup and view all the answers

Which application area widely uses data mining for fraud detection and management?

<p>Telecommunications (Phone Card Fraud) (D)</p> Signup and view all the answers

What is the main focus of text mining?

<p>Mining knowledge from newsgroup, email, and documents (C)</p> Signup and view all the answers

During which decade did the evolution of Database Technology witness the emergence of data mining and data warehousing?

<p>1990s (B)</p> Signup and view all the answers

What is the primary problem addressed by data mining?

<p>Extraction of interesting information from data (B)</p> Signup and view all the answers

Which database technology emerged in the 1960s for data collection and database creation?

<p>Network DBMS (D)</p> Signup and view all the answers

What is the main focus of market analyses and management in the context of data explosion problem?

<p>Automated data collection tools (A)</p> Signup and view all the answers

Which application area widely uses data mining for corporate analysis and risk management?

<p>Financial planning and asset evaluations (B)</p> Signup and view all the answers

What is the approach used in data mining for fraud detection?

<p>Use historical data to build models of fraudulent behavior and help identify similar instances (A)</p> Signup and view all the answers

What are the other names for Data Mining (KDD)?

<p>Knowledge Discovery (Mining) in Databases (KDD), Knowledge Extraction, Data/Pattern Analysis, Data Archaeology, Data Dredging, Information Harvesting, Business Intelligence (BI) (D)</p> Signup and view all the answers

What did database technology witness during the 1960s?

<p>Data collection and database creation (D)</p> Signup and view all the answers

What was introduced during the 1990s-2000s in the evolution of Database Technology?

<p>Data mining and data warehousing, multimedia databases, and Web databases. (A)</p> Signup and view all the answers

What is the primary goal of data mining?

<p>Extraction of interesting knowledge from data in large databases (A)</p> Signup and view all the answers

In the context of Market Analyses and Management, what does 'Target Marketing' aim to do?

<p>Find clusters of 'model' customers based on interest, income level, and spending habits (C)</p> Signup and view all the answers

What does Text Mining primarily focus on?

<p>Newsgroup, email, documents, and Web analysis (A)</p> Signup and view all the answers

What did database technology witness during the 1960s?

<p>Data collection and database creation with IMS and network DBMS (C)</p> Signup and view all the answers

What application area widely uses data mining for corporate analysis and risk management?

<p>Market Analyses and Management (A)</p> Signup and view all the answers

What are the other names for Data Mining (KDD)?

<p>Knowledge Discovery in Databases (C)</p> Signup and view all the answers

What is the primary focus of data mining?

<p>Exploring data for non-trivial information (D)</p> Signup and view all the answers

In the context of data explosion problem, what does automated data collection tools and mature database technology lead to?

<p>Tremendous amounts of data stored in databases (B)</p> Signup and view all the answers

What is the main purpose of text mining?

<p>Analyzing and extracting knowledge from unstructured text (B)</p> Signup and view all the answers

During which period did the evolution of Database Technology witness the emergence of RDBMS and advanced data models?

<p>1980s-1990s (B)</p> Signup and view all the answers

What is the primary goal of data warehousing and data mining?

<p>Extracting interesting knowledge from data in large databases (C)</p> Signup and view all the answers

Which application area widely uses data mining for corporate analysis and risk management?

<p>Financial planning and asset evaluations (B)</p> Signup and view all the answers

What was introduced during the 1990s-2000s in the evolution of Database Technology?

<p>Data mining and data warehousing (D)</p> Signup and view all the answers

What is the approach used in data mining for fraud detection?

<p>Use of historical data to build models of fraudulent behavior (C)</p> Signup and view all the answers

During which decade did the evolution of Database Technology witness the emergence of RDBMS and advanced data models?

<p>1980s-1990s (D)</p> Signup and view all the answers

What did database technology witness during the 1960s?

<p>Data collection and database creation (C)</p> Signup and view all the answers

What problem does Data Mining aim to address?

<p>Extraction of interesting knowledge from large databases (D)</p> Signup and view all the answers

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