18 Questions
What is the purpose of assigning weights to edges in a graph during clustering in Web Mining?
To show the relationship between the nodes
How does discovering classification rules help in Web Mining?
It allows one to develop a profile of items belonging to a particular group based on common attributes.
What advantages does Web usage mining offer to corporations and government agencies?
Enables personalized marketing, threat classification, better customer relationships, and increased profitability.
How does e-commerce benefit from personalized marketing in Web Mining?
It results in higher trade volumes.
How do companies use customer profiles to increase profitability in Web Mining?
They target pricing based on the profiles created.
What strategy can companies use to retain customers and reduce the risk of losing them to competitors in Web Mining?
Providing promotional offers to specific customers.
What additional features does the probabilistic latent semantic analysis model offer in web usage mining?
Collaborative recommendations
How is semantic knowledge applied in web usage mining?
When interpreting, analyzing, and reasoning about usage patterns
What ethical issue is most criticized in web usage mining?
Invasion of privacy
How is privacy considered lost in web usage mining?
When information concerning an individual is obtained, used, or disseminated without consent
What is de-individualization in the context of web usage mining?
Judging users by their mouse clicks rather than identifying information
How can de-individualization be defined?
Judging and treating people based on group characteristics instead of their own merits
What is the main objective of web usage mining?
To collect data about the user's navigation patterns.
How can web usage mining be used for the privatization of web content?
By personalizing web content for individual users.
What is one application of web usage mining related to improving the performance of Web servers?
Pre-recovery.
How can web usage mining help in improving website design?
By assisting in appropriating the design of websites.
What is the risk associated with companies collecting data for a specific purpose?
They might use the data for totally different purposes, violating the user's interests.
What type of systems can be developed using web usage mining in the context of personalization?
Recommendation systems.
Test your knowledge on web mining and classification techniques, including the extraction of patterns, edge weight assignment, clustering, and discovering classification rules.
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