Web Mining and Classification Techniques Quiz

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What is the purpose of assigning weights to edges in a graph during clustering in Web Mining?

To show the relationship between the nodes

How does discovering classification rules help in Web Mining?

It allows one to develop a profile of items belonging to a particular group based on common attributes.

What advantages does Web usage mining offer to corporations and government agencies?

Enables personalized marketing, threat classification, better customer relationships, and increased profitability.

How does e-commerce benefit from personalized marketing in Web Mining?

It results in higher trade volumes. Signup and view all the answers

How do companies use customer profiles to increase profitability in Web Mining?

They target pricing based on the profiles created. Signup and view all the answers

What strategy can companies use to retain customers and reduce the risk of losing them to competitors in Web Mining?

Providing promotional offers to specific customers. Signup and view all the answers

What additional features does the probabilistic latent semantic analysis model offer in web usage mining?

Collaborative recommendations Signup and view all the answers

How is semantic knowledge applied in web usage mining?

When interpreting, analyzing, and reasoning about usage patterns Signup and view all the answers

What ethical issue is most criticized in web usage mining?

Invasion of privacy Signup and view all the answers

How is privacy considered lost in web usage mining?

When information concerning an individual is obtained, used, or disseminated without consent Signup and view all the answers

What is de-individualization in the context of web usage mining?

Judging users by their mouse clicks rather than identifying information Signup and view all the answers

How can de-individualization be defined?

Judging and treating people based on group characteristics instead of their own merits Signup and view all the answers

What is the main objective of web usage mining?

To collect data about the user's navigation patterns. Signup and view all the answers

How can web usage mining be used for the privatization of web content?

By personalizing web content for individual users. Signup and view all the answers

What is one application of web usage mining related to improving the performance of Web servers?

Pre-recovery. Signup and view all the answers

How can web usage mining help in improving website design?

By assisting in appropriating the design of websites. Signup and view all the answers

What is the risk associated with companies collecting data for a specific purpose?

They might use the data for totally different purposes, violating the user's interests. Signup and view all the answers

What type of systems can be developed using web usage mining in the context of personalization?

Recommendation systems. Signup and view all the answers

Web Mining and Classification Techniques Quiz

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