Data Analytics in 2021

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Questions and Answers

Which of the following best describes data analytics?

  • The process of collecting and storing large volumes of data for future use
  • The process of generating vast volumes of data daily
  • The process of exploring and analyzing large datasets to find hidden patterns and derive valuable insights (correct)
  • The process of making impactful business decisions based on data

What is the purpose of data analytics in businesses?

  • To derive value from generated data and make impactful business decisions (correct)
  • To improve the speed and efficiency of businesses
  • To collect and store large volumes of data for future use
  • To generate vast volumes of data daily

What are some sources of data that companies generate daily?

  • Social media websites and marketing survey responses
  • Log files, web servers, transactional data, and customer-related data (correct)
  • Historical stock prices and customer-related data
  • Marketing survey responses and historical stock prices

How does data analytics improve businesses?

<p>By driving impactful business decisions through valuable insights derived from data analysis (C)</p> Signup and view all the answers

What is a data set?

<p>A collection of data (B)</p> Signup and view all the answers

Flashcards

Data Analytics

Discovering hidden patterns and valuable insights by examining large data sets.

Purpose of Data Analytics in Businesses

To make informed decisions and gain a competitive advantage by utilizing information extracted from data.

Data Set

A collection of information related to a specific subject or purpose.

Log Files, Web Servers, Transactional Data

Information generated by websites, applications, and other systems during their operation.

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Customer-Related Data

Information directly related to a company's customers, including preferences, behaviors, and interactions.

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Study Notes

Data Analytics Overview

  • Data analytics involves systematic computational analysis of data to uncover patterns, correlations, and trends.
  • It encompasses various techniques and tools to interpret and analyze data sets.

Purpose of Data Analytics in Businesses

  • Enables businesses to make informed decisions based on empirical evidence.
  • Helps identify market trends, customer behaviors, and operational efficiencies.
  • Aids in predicting future outcomes and enhancing strategic planning.

Sources of Data Generated by Companies Daily

  • Customer interactions and transactions through websites and physical stores.
  • Social media engagements and feedback from platforms such as Facebook, Twitter, and Instagram.
  • Internal operations data including sales reports, inventory levels, and employee performance metrics.
  • External data from market research and industry reports.

How Data Analytics Improves Businesses

  • Enhances decision-making processes through data-driven insights.
  • Optimizes marketing efforts by targeting the right audience with personalized campaigns.
  • Increases operational efficiency by identifying bottlenecks and areas for improvement.
  • Supports innovation by revealing new opportunities and emerging trends in the market.

Definition of a Data Set

  • A data set is a collection of related data points organized in a structured manner, often in tabular form.
  • It includes variables and attributes that are analyzed to extract meaningful insights and conclusions.

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