Data Analysis in Tourism

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Questions and Answers

Why do we need data/information?

  • To improve knowledge
  • To make informed decisions
  • To upgrade systems
  • All of the above (correct)

Data refers to the presentation of a fact, concept, thing, idea, __________, on a conventional way.

...

Data and information are synonyms with the same meaning.

False (B)

What is the definition of 1 bit of information?

<p>the amount of information received with an answer to a question with 2 possible outcomes</p> Signup and view all the answers

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Study Notes

Contact Information

Aim of the Subject

  • Understand the concept of data and its importance
  • Learn how to analyze data to gain information, knowledge, and wisdom
  • Focus on the basics of data analysis, with an upgrade in Data Analysis in Tourism 2

Content

  • Data: what, why, and how
  • Data sources: primary and secondary
  • Descriptive statistics
  • Digital/web analytics

Official Literature

  • Argyrous, G.: Statistics for research, with guide to SPSS, SAGE, 2011. ISBN 978-1-84920-594-8
  • Other sources given during the course

Practical Literature

  • Lecture notes
  • Handouts (PPT)
  • Web search/web sources, including Scholar.google.com

System of Work

  • Lectures: attendance not required, but academic responsibility is expected
  • Exercises/practical part: attendance required, practical work expected
  • Individual work

Grading

  • Written exam: 50%
  • Exercises: 50%

Grading Scale

  • 0-9: 1
  • 10-19: 2
  • 20-29: 3
  • 30-39: 4
  • 40-49: 5
  • 50-60: 6
  • 61-70: 7
  • 71-80: 8
  • 81-90: 9
  • 91-100: 10

Introduction

  • Data is a presentation of a fact, concept, thing, idea, or something on a conventional way
  • Convention comes from "con-venire", meaning "come together" and "to agree on something"
  • Data is not the same as information, data has no added value, whereas information has added value and reduces uncertainty
  • Information is defined as "data with added value"
  • 1 bit is the amount of information received with an answer to a question with 2 possible outcomes
  • Shannon's measure of information is defined as logarithm, with a unit of [bit]

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