Customer Service Basics
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Questions and Answers

What does customer service refer to?

  • Satisfying the company's employees
  • Satisfying the company's shareholders
  • Satisfying the company's customers (correct)
  • Satisfying the company's competitors
  • According to the 2019 UK Customer Service Satisfaction survey, what do the highest performing organisations project?

  • Lack of emotional connection and ethical commitment
  • Authentic customer ethos and emotional connection (correct)
  • Dishonest customer ethos and ethical commitment
  • Inauthentic customer ethos and emotional disconnection
  • What percentage of customers in the 2022 survey prefer excellent customer service, even if it costs more?

  • 30%
  • 25%
  • 34% (correct)
  • 40%
  • What aspects are included in customer service according to the text?

    <p>Marketing, strategic planning, processes, people, research and systems</p> Signup and view all the answers

    Why is customer service important to organisations according to the text?

    <p>To improve performance in the market</p> Signup and view all the answers

    Why has customer service become a dominant issue in the recent past?

    <p>Increasing consumer awareness of their rights and demand for good service</p> Signup and view all the answers

    What has led to the increased expectations of service from insurance companies?

    <p>Better education and higher financial awareness of consumers</p> Signup and view all the answers

    Why have insurers and intermediaries recognized the importance of better service standards?

    <p>Intense competition in commerce</p> Signup and view all the answers

    What makes it more difficult for a customer to understand what they have bought in the context of insurance products?

    <p>Insurance being a non-physical product tested only when a claim is made</p> Signup and view all the answers

    What are the key areas contributing to the dominance of customer service as an issue in the recent past?

    <p>Consumer awareness, customer expectations, and competition</p> Signup and view all the answers

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