Podcast
Questions and Answers
What type of plan does Droser Marketing use to improve customer service and enhance customer trust?
What type of plan does Droser Marketing use to improve customer service and enhance customer trust?
- Tactical Plans
- Operational Plans
- Strategic Plans (correct)
- Contingency Plans
Which aspect of planning is primarily concerned with the management of daily inventory at Droser Marketing?
Which aspect of planning is primarily concerned with the management of daily inventory at Droser Marketing?
- Operational Plans (correct)
- Action Plans
- Strategic Plans
- Tactical Plans
What innovative product feature did Droser Marketing implement for their candles?
What innovative product feature did Droser Marketing implement for their candles?
- Multiple sizes
- Scented and smokeless (correct)
- Discount pricing
- Longer burn time
Which of the following is NOT a focus of Droser Marketing's tactical plans?
Which of the following is NOT a focus of Droser Marketing's tactical plans?
How does Droser Marketing ensure a good product display?
How does Droser Marketing ensure a good product display?
What is a common element of Droser Marketing's strategic plans?
What is a common element of Droser Marketing's strategic plans?
What significant resource management strategy does Droser Marketing employ?
What significant resource management strategy does Droser Marketing employ?
In the context of Droser Marketing, what does the term 'personalized shopping experience' refer to?
In the context of Droser Marketing, what does the term 'personalized shopping experience' refer to?
What is the primary focus of Droser Marketing's production planning?
What is the primary focus of Droser Marketing's production planning?
Which factor influences Droser Marketing's manufacturing schedule?
Which factor influences Droser Marketing's manufacturing schedule?
How does Droser Marketing set sales targets?
How does Droser Marketing set sales targets?
What is a key element in Droser Marketing's inventory management strategy?
What is a key element in Droser Marketing's inventory management strategy?
What approach does Droser Marketing take to avoid excess inventory?
What approach does Droser Marketing take to avoid excess inventory?
What goal does Droser Marketing aim to achieve by introducing personalized candles?
What goal does Droser Marketing aim to achieve by introducing personalized candles?
Why does Droser Marketing display more candles than religious figurines?
Why does Droser Marketing display more candles than religious figurines?
What is a service goal of Droser Marketing?
What is a service goal of Droser Marketing?
What is a key benefit of emphasizing product quality for a business?
What is a key benefit of emphasizing product quality for a business?
Which of the following is an essential element in inventory management?
Which of the following is an essential element in inventory management?
What aspect is crucial for timeline management in action plans?
What aspect is crucial for timeline management in action plans?
What role does resource allocation play in effective inventory management?
What role does resource allocation play in effective inventory management?
How should a business monitor production efficiency effectively?
How should a business monitor production efficiency effectively?
Which approach helps minimize defects in the production process?
Which approach helps minimize defects in the production process?
What should be included in maintaining material resources for a retail business?
What should be included in maintaining material resources for a retail business?
What financial strategy is essential when investing in innovative product development?
What financial strategy is essential when investing in innovative product development?
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Study Notes
Company Overview
- Droser Marketing specializes in selling religious objects, including candles and figurines.
- Located at 40 Vicente Gullas St, Cebu City, Philippines.
Objectives
- To outline the type of plans utilized in Droser Marketing's operations.
- To understand the significance of their goals and objectives in their planning.
- To examine typical action plans within the company.
Types of Plans Used
Strategic Plans
- Diversification of product offerings with smokeless, scented candles and various Christian figurines.
- Commitment to excellent customer service and creating a personalized shopping experience.
Tactical Plans
- Effective product display and merchandising strategies to enhance customer appeal.
- Comprehensive training for staff to provide respectful and knowledgeable customer service.
Operational Plans
- Daily inventory management to maintain stock levels and prevent shortages.
- Scheduling acquisition of resources based on sales patterns and upcoming religious events.
Contingency Plans
- Production focus on essential products during unexpected situations.
- Installation of surveillance cameras for theft protection.
Key Elements of Planning
Production Planning
- Timely production aligned with customer demand and religious holidays.
- Schedule creation for manufacturing, with quality checks to ensure high standards.
Sales Targets
- Priority setting for seasonal product sales, like during Holy Week and Easter.
- Identification of high-demand items, particularly candles, to ensure adequate display.
Inventory Management
- Data collection on sales trends to anticipate stock needs.
- Establishment of reorder points to ensure timely restocking of popular items.
Goals and Objectives
Goals
- Profit: Increase candle sales by introducing customized options.
- Service: Enhance store presence for better customer service and efficient packaging.
Objectives
- Focus on quality to build customer loyalty and support financial health.
- Implement regular inventory checks to minimize lost sales opportunities.
Action Plans
Product Development and Diversification
- Innovations like personalized rosaries and sustainable candles to attract customers.
Inventory Management
- Streamline processes to ensure product availability and prevent shortages.
Elements of Action Plans
Timeline Management
- Establishment of project milestones and regular progress tracking for alignment.
Resource Allocation
- Designating a dedicated team for inventory management and regular updates.
Financial Resources
- Investment in product development and budget allocation for targeted marketing campaigns aligned with religious events.
Material Resources
- Maintaining essential inventory levels, ensuring operational safety with proper facility maintenance.
Performance Monitoring
- Analyzing production efficiency and monitoring defect rates to maintain high-quality standards.
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