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The thinking behind customer relationships that leads to good experiences is found in Chapter 2 of the book titled
The thinking behind customer relationships that leads to good experiences is found in Chapter 2 of the book titled
MANAGING CUSTOMER RELATIONSHIPS: A STRATEGIC FRAMEWORK, THIRD EDITION, DON PEPPERS AND MARTHA ROGERS
One view on relationships by J.E. Britton discusses the different types of
One view on relationships by J.E. Britton discusses the different types of
business relationships
Another view on relationships by J.G. Barnes introduces the concept of four levels of
Another view on relationships by J.G. Barnes introduces the concept of four levels of
business relationships
Customers are the sole source of a company's revenue, making them
Customers are the sole source of a company's revenue, making them
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Customers create value through current profit and
Customers create value through current profit and
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What are the two ways in which customers create value for a company?
What are the two ways in which customers create value for a company?
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What is the main reason why companies work at being customer-centric, according to the text?
What is the main reason why companies work at being customer-centric, according to the text?
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What are the five Es of customer relationships?
What are the five Es of customer relationships?
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According to J.G. Barnes, how many levels of business relationships are there?
According to J.G. Barnes, how many levels of business relationships are there?
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What is one of the benefits of being customer-centric?
What is one of the benefits of being customer-centric?
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