Podcast
Questions and Answers
What is the key concept that describes the value of the entire stream of purchases that a customer would make over a lifetime of patronage?
What is the key concept that describes the value of the entire stream of purchases that a customer would make over a lifetime of patronage?
- Share of customer
- Partner relationship management
- Customer lifetime value (correct)
- Customer equity
What is the portion of a customer's purchasing that a company gets in its product categories?
What is the portion of a customer's purchasing that a company gets in its product categories?
- Share of customer (correct)
- Partner relationship management
- Customer equity
- Customer lifetime value
Which of the following involves working closely with partners in other company departments and outside the company to jointly bring greater value to customers?
Which of the following involves working closely with partners in other company departments and outside the company to jointly bring greater value to customers?
- Partner relationship management (correct)
- Customer equity
- Customer lifetime value
- Share of customer
Which of the following best describes the total combined customer lifetime values of all of a company's customers?
Which of the following best describes the total combined customer lifetime values of all of a company's customers?
Which of the following marketing trends involves using digital marketing tools such as websites, social media, mobile ads and apps, online videos, e-mail, and blogs to engage consumers anywhere, at any time, via their digital devices?
Which of the following marketing trends involves using digital marketing tools such as websites, social media, mobile ads and apps, online videos, e-mail, and blogs to engage consumers anywhere, at any time, via their digital devices?
Which of the following is NOT considered a key element of a customer-driven marketing strategy?
Which of the following is NOT considered a key element of a customer-driven marketing strategy?
Which marketing management orientation is most closely associated with the concept of 'marketing myopia'?
Which marketing management orientation is most closely associated with the concept of 'marketing myopia'?
Which of the following major trends and forces is changing the marketing landscape in this age of relationships?
Which of the following major trends and forces is changing the marketing landscape in this age of relationships?
Which of the following is a key element of customer-engagement marketing?
Which of the following is a key element of customer-engagement marketing?
Which of the following is a key component of partner relationship management?
Which of the following is a key component of partner relationship management?
Which of the following marketing concepts is most closely associated with the idea of 'customer equity'?
Which of the following marketing concepts is most closely associated with the idea of 'customer equity'?
Which of the following is a key characteristic of a customer-oriented marketing strategy?
Which of the following is a key characteristic of a customer-oriented marketing strategy?
Which of the following best describes the concept of a brand's value proposition?
Which of the following best describes the concept of a brand's value proposition?
What does the concept of 'societal marketing' emphasize?
What does the concept of 'societal marketing' emphasize?
Which of the following is a key component of Customer Relationship Management (CRM)?
Which of the following is a key component of Customer Relationship Management (CRM)?
What is the primary purpose of 'Consumer-Generated Marketing'?
What is the primary purpose of 'Consumer-Generated Marketing'?
Which of the following is a key focus of 'Customer-Engagement Marketing'?
Which of the following is a key focus of 'Customer-Engagement Marketing'?
Which of the following is a key element of an 'Integrated Marketing Program'?
Which of the following is a key element of an 'Integrated Marketing Program'?
