Customer Relationship Management (CRM)
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Questions and Answers

Which component of CRM helps in automating marketing efforts?

  • Contact Center Automation
  • Marketing Automation (correct)
  • Salesforce Automation
  • Geolocation Technology

What does CRM stand for?

  • Customer Relationship Management (correct)
  • Consumer Relationship Management
  • Customer Review Management
  • Current Revenue Management

What does Geolocation Technology or Location-Based Services help with?

  • Identifying a customer’s location and finding prospective customers (correct)
  • Managing customer service procedures
  • Automating sales division functions
  • Streamlining company operations

What is a benefit of CRM systems?

<p>Easier and more accurate forecasting (C)</p> Signup and view all the answers

What does Contact Center Automation provide?

<p>Pre-recorded audio for customer troubleshooting (C)</p> Signup and view all the answers

Study Notes

CRM Overview

  • CRM stands for Customer Relationship Management
  • A benefit of CRM systems is that they help improve customer relationships and customer retention

Automating Marketing Efforts

  • The Marketing Automation component of CRM helps in automating marketing efforts

Geolocation Technology

  • Geolocation Technology or Location-Based Services help with identifying the location of customers and prospects

Contact Center Automation

  • Contact Center Automation provides automation of customer service and support operations

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Test your knowledge of Customer Relationship Management (CRM) strategies and technologies used by business organizations to manage and analyze data from stakeholders, customers, and potential customers.

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