Customer Relationship Management (CRM)
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Questions and Answers

Which component of CRM helps in automating marketing efforts?

  • Contact Center Automation
  • Marketing Automation (correct)
  • Salesforce Automation
  • Geolocation Technology
  • What does CRM stand for?

  • Customer Relationship Management (correct)
  • Consumer Relationship Management
  • Customer Review Management
  • Current Revenue Management
  • What does Geolocation Technology or Location-Based Services help with?

  • Identifying a customer’s location and finding prospective customers (correct)
  • Managing customer service procedures
  • Automating sales division functions
  • Streamlining company operations
  • What is a benefit of CRM systems?

    <p>Easier and more accurate forecasting</p> Signup and view all the answers

    What does Contact Center Automation provide?

    <p>Pre-recorded audio for customer troubleshooting</p> Signup and view all the answers

    Study Notes

    CRM Overview

    • CRM stands for Customer Relationship Management
    • A benefit of CRM systems is that they help improve customer relationships and customer retention

    Automating Marketing Efforts

    • The Marketing Automation component of CRM helps in automating marketing efforts

    Geolocation Technology

    • Geolocation Technology or Location-Based Services help with identifying the location of customers and prospects

    Contact Center Automation

    • Contact Center Automation provides automation of customer service and support operations

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    Test your knowledge of Customer Relationship Management (CRM) strategies and technologies used by business organizations to manage and analyze data from stakeholders, customers, and potential customers.

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