Customer Problem Statement Template

• The customer problem statement template focuses on what matters and helps determine how a product or service meets customer needs and create experiences they will like.
• The template can be used to create a problem statement outlining the problems customers face in order to understand the experience to offer customers and target a new audience.
• The customer problem statement is part of the design thinking methodology, essential for putting yourself in the customer's shoes and gaining empathy to solve real issues behind customer needs.
• Validating customer problems requires user research, this template crafts the problem statement, rather than analyzing the customer's profile or needs.

How to use a customer problem statement template

• The use of customer journey maps and detailed descriptions of the emotions and finances are helpful in analyzing a customer's situation to build a problem statement.
• Miro's customer problem statement template is easy to use with five quadrants, which helps construct a problem statement.
• The questions that help build a problem statement include:
• Who is this person?
• What are they trying to do?
• What is stopping them from reaching their goals?
• What is the root cause of their problem?
• How does this make them feel?
• Answering these prompts will determine how a product or service can solve the problem.

Why use the customer problem statement template

• Problem statement templates are helpful for developing a new product or improving an existing product.
• Clarity is achieved when problems are identified and addressed.
• Customer thoughts and feelings produce more value for them.
• The best areas to improve a product are identified through customer experiences and challenges.
• Showing team members the customer challenges and how a product solves this, as well as aligning efforts, helps achieve a common goal.

When to use the customer problem statement template

• When aware of customer problems, product tweaks can better address those problems and provide customers with a better experience.
• Problem statements help identify how to improve a product or service giving a better understanding of needs.
• In new market places, problem statement templates confirm a full understanding of buyers, what they want, and how to anticipate and amend issues ahead of time.
• Never mention your product or service, but articulate the status quo, and limitations, and target a specific group while using a template to help condense topics while providing measurable outcomes to track.

Examples of Customer Problem Statements

• Good Example: “Customers find it cumbersome to carry textbooks, and risk forgetting textbooks when they need them for class, making them feel ill-prepared for their lesson".
• This hones in on the problems customers face and the effect without pitching a service.
• Bad Example: “Customers need this product because it would allow them to access their textbooks on their phone.”
• Focuses too much on the product and convenience.

Customer Problem Statement FAQs

• “I am,” “I'm trying to,” “But,” “Because,” and “Which makes me feel” are the five parts of a problem statement and can help find the problem and solution to improve the product.
• To craft a problem statement, research customer pain points, and then summarize the findings to build the statement.
• Never mention your product features or solutions.
• A truly highlighted customer experience will then shows the success of the solution.
• The template gives teams a strategic direction, streamlines development, meets user needs, and provides the chances of success in the market.
• This template is customizable and suitable whether you operate in the tech industry, consumer goods, healthcare or any other sector, and provide structured approaches for identification and resolution.

Create Detailed Buyer Personas for your Business

• Marketing according to data points do not provide meaningful engagement.
• A buyer persona represents a customer
• Buyer personas include essential information, like demographics, behaviors, challenges, etc.
• Buyer personas help understand the marketing strategy while helping reach customer needs.
• Buyer personas are unique and referred to as “customer personas,” “marketing personas," "audience personas,” or “target personas.”

Business' Needs

• All types of business' need to create buyer personas because it needs customers.
• A negative buyer persona represents who you don't want as a customer like those who are too advanced for your product, two expensive to acquire, or only engage with you content for knowledge.
• Marketers lack crucial information and struggle to make personalized content.
• Marketers should pause while diving into buyer persona creation, to understand the impact of its effects on business and marketing.

Why are buyer personas important

• Personalization is essential and possible when audience of a buyer persona is understood, and customers are more likely to give repeat business (96%) and increase sales (94%).
• Buyer personas inform what an ideal customer daily experiences are, which improves product development.
• Buyer personas enable the optimization of demand generation, lead generation, and lead nurturing content, which can influence demand generation strategies.

Types of Buyer Personas

• Completed personas help tailor content, messaging, product development, and services to meet specific customer needs.
• Marketers are 215% more likely to say effective if customers have a personalized experience.
• Creating detailed buyer personas gives the ability to craft content and messaging that truly connects, which allows marketing to feel relevant and effective.
• Buyer personas need unique audiences to tailor messaging to. Like cutting unproductive leads, those unlikely to convert, or those too advanced for your offering to boost you ROI.
• Business’s may have the same or similar categories of people, but it depends on what you offer and who your audience is.
• Research that shows patterns, and turns those tips into strategies, is the main component behind persona development and helps achieve business goals.

How to form a buyer persona

• Choose a representative team of customer-facing teams like marketing and sales.
• Those help you learn customer behaviors, insights, and stakeholder identification.
• High-quality personas are based on interests, demographics, and behaviors obtained from research, surveys, and interviews.

Research

• Information about a customer includes:
• Demographic info, which includes age, gender, education, and location.
• Behaviors, which include decision-making, brand loyalty, and purchasing behavior.
• Psychographic information, or lifestyle, values, and interests.
• Objectives/Goals will tell you how your service/product rates to what your customer want to achieve.
• Pain points and challenges which determine the solutions to the buyers needs.
• Industry/professional information, (job title, tools, company size, etc) help you position yourself into their work days.
• Those categories can be separated into your exisiting customers and everyone else.
• Collect data and provide options to be more open or anonymous.

Customer Research

• Existing customers are the best place to start, which includes face-to-face interviews and surveys.
• Responses create the value propositions and selling points of your audience.
• Historic business data can indicate traffic demographics and trends.
• Sales teams can provide the feedback on their leads.
• Providing buzzwords and mannerism can help teams recognize when talking to clients.
• Everyone else includes leads, and negative buyer personas, for a new sense of the ideal customer. Customers or clients can be found through several methods: contact database, social listening, churning and form creation on the company website.

Information Analysis

• Information can be distilled from patterns and interview answers.
• All information builds a building point to draw people in.
• You can use HubSpot’s Make My Persona Generator, and persona templates to help organize information with coworkers for a better understanding of people targeting.
• The second step is to outline what the personas motivations are to help tell people how the company can help them, then prepare the sale team for conversations. Including mannerisms quotes and other information that can help teams prepare and can make that persona more unique.

Messaging

• Give people elevator pitches and information that resonates for your brand or product.
• Make sure each persona has a name for cross-team consistency.
• Buyer personas need to be updated and reviewed if necessary, or annually.
• To find your researchable buyer personas, use those within the company to interview for a better understanding of that product.
• Customers that are unhappy can create valuable information and patterns.
• You can use happy and unhappy customers, because it can help the overall opinion of the product.
• You also do not need to give incentives because feedback alone is usually enough.
• Talk to prospects and other people who do not really know your product or information and see if they fit a persona for you.
• Existing networks, employees and etc. can help create great sources for people who you want to introduce your product to and interview.
• Social LinkedIn can also help see that connection.
• Websites like UserTesting.com can produce remote consumer testing.
• Try to have 3-5 people to use, make sure you interview prospects with those as non buyers too.
• Make sure you have questions ahead of time
• Make sure to clear incentives, and that it is not a sales call.
• Make sure you're making it easy to say yes, and be flexible to customer demands.

Creativity and Innovation Management

• It is the act of balancing creativity and innovation in the workplace.
• It can be a difficult process due to staffing, stress, and other factors.
• Innovation management involves techniques that solve the problems you have to deal with.
• Creativity is typically cantered around generation and thinking, which unleashes new ideas.
• Innovation involves taking that creative idea and making that a viable solution.

Creative Ideas

• If trying to produce a creative idea, try to rapidly ideate as much as possible.
• Think of anything during this process from a to z
• Generating the bad ideas opens the dorr for good ideas.
• Brainstorm during multiple medium settings, with post-it notes etc,
• Figure Storming also helps that asks how a specific famous person would approach that situation.
• Starbursting involves, who, what, when, where in regards the problem.
• In order to start innovating, try to assess each part of a step-by-step approach.
• Understand the problem and define it properly.
• Spark creativity and use brainstorming activities.
• Material of what you need should be considered.
• Teammates can gauge if you have a viable situation.
• Just keep it on the side, the move along.
• Then see if that actually has legs to start.
• You can tweak as necessary, and see the product work as efficient as possible.
• It is not possible to innovate.
• Only creative implementation can produce solutions that work.
• Coming up with creative innovation is a matter of inspiration from with
• Since entrepreneurship is linked to both of these, students like to go onto each innovation and design program.
• The ability to implement and think things through can be a great skill to turn around any motivation you face in your life.