Design Thinking Customer Problems
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Questions and Answers

What is the main purpose of efficient testing of new ideas?

  • To narrow down variables and focus on what fits (correct)
  • To spend as much time and money as possible
  • To build a complete product
  • To serve all types of customers

    • What is a customer persona?

  • Anyone who is interested in your product
  • A real customer who has used your product
  • A customer who has never tried your solution
  • A semi-fictional archetype representative of a type of customer (correct)

    • What is a common mistake to avoid when creating a customer segment?

  • Defining a specific target audience
  • Conducting thorough market research
  • Profiling connected to the problem
  • Claiming that you can serve everybody (correct)

    • What is the problem statement in the given example?

    <p>How might we provide easier access to public transportation</p> Signup and view all the answers

    Who are the target customers and users for the problem of inefficient and inaccessible transportation?

    <p>Passengers who do not own their cars, commuters who need rides daily, students and professionals in busy cities, and drivers/vehicle owners</p> Signup and view all the answers

    What is the purpose of the midterm activity?

    <p>To fill out the customer profile canvas and lean canvas</p> Signup and view all the answers

    What is the main problem addressed by the ride booking mobile app?

    <p>Not enough vehicles during peak hours</p> Signup and view all the answers

    What feature does the app use to ensure safety and reduce risk?

    <p>Driver Rating system and Tracking</p> Signup and view all the answers

    What is the purpose of the built-in Map/Navigation feature?

    <p>To allow commuters to cover unfamiliar areas</p> Signup and view all the answers

    What is the Unique Value Proposition (UVP) statement?

    <p>Your personal chauffeur in one convenient click</p> Signup and view all the answers

    What should a Unique Value Proposition avoid?

    <p>All of the above</p> Signup and view all the answers

    What is the purpose of the Value Proposition Canvas?

    <p>To test and visualize the value of a product or service</p> Signup and view all the answers

    What is the customer segment targeted by the ride booking mobile app?

    <p>Passengers who do not own cars and need rides daily</p> Signup and view all the answers

    What is the benefit of the app for drivers?

    <p>To cover more areas and get more passengers with efficient and navigated routes</p> Signup and view all the answers

    What is one of the top 3 customer problems for passengers?

    <p>Not enough vehicles during peak hours</p> Signup and view all the answers

    Which existing alternative is listed for the problem of inefficient and inaccessible transportation for drivers?

    <p>Go around randomly</p> Signup and view all the answers

    Which of the following is NOT mentioned as a pain point for passengers?

    <p>Inaccurate GPS directions</p> Signup and view all the answers

    What issue do drivers face with the current existing alternative?

    <p>Stays in familiar territory</p> Signup and view all the answers

    What is one way your product can solve customers' problems?

    <p>By providing a more efficient matching algorithm</p> Signup and view all the answers

    What should be prioritized when choosing customer problems to tackle?

    <p>The biggest inconvenience to customers</p> Signup and view all the answers

    What should be emphasized when showing your product in action?

    <p>Highlight features that contribute to the value add</p> Signup and view all the answers

    Which aspect does not directly contribute to understanding your market?

    <p>Current problematic methods</p> Signup and view all the answers

    What should the business model section of a pitch deck describe?

    <p>How your business works and earns revenue</p> Signup and view all the answers

    Which of these is a key part of preparing for a presentation?

    <p>Pacing yourself: Practice, practice, practice</p> Signup and view all the answers

    What is the main focus of telling a narrative during a presentation?

    <p>Storytelling captures attention</p> Signup and view all the answers

    What should you include in the 'traction and validation' part of a pitch deck?

    <p>Quantitative evidence of product demand</p> Signup and view all the answers

    Which of these is a potential element in the 'ask' section of a pitch deck?

    <p>Requesting assistance or investment</p> Signup and view all the answers

    What is crucial to do when telling a story in your pitch?

    <p>Be enthusiastic</p> Signup and view all the answers

    What is a primary job of passengers using the service?

    <p>Getting from point A to point B efficiently and safely</p> Signup and view all the answers

    Which feature helps provide peace of mind and safer rides?

    <p>Driver rating system and ride tracking</p> Signup and view all the answers

    What is a key benefit of having a mobile app that provides safe and on-demand rides?

    <p>Efficient vehicle locator</p> Signup and view all the answers

    How does the mobile app ensure accurate fare calculation?

    <p>Distance algorithm</p> Signup and view all the answers

    Who are the typical users of the service described?

    <p>Students and professionals in busy cities who do not own cars</p> Signup and view all the answers

    Which feature directly helps passengers save time by getting a ride faster?

    <p>Matching nearest free driver</p> Signup and view all the answers

    What pain does the service's ride-hailing feature alleviate?

    <p>Not enough vehicles during peak hours</p> Signup and view all the answers

    What is one of the declared benefits of accurate fare computation?

    <p>Fair and transparent pricing</p> Signup and view all the answers

    Study Notes

    Customer Profile

    • Customer Segment: Passengers (do not own cars) and Commuters (need rides daily)
    • Target Customers & Users:
      • Passengers: Students and professionals in busy cities
      • Drivers: Vehicle owners/operators wanting extra income from driving
    • Customer Problems:
      • Inefficient and inaccessible transportation
      • Top 3 problems:
        • Not enough vehicles during peak hours
        • Safety risk
        • Lack of knowledge on proper rates per distance

    Value Proposition

    • Solution: Ride booking mobile app for commuters and vehicle owners
    • Top 3 Features:
      • Ride hailing: Matching nearest free driver
      • Driver Rating system & Tracking for safety
      • Distance algorithm for accurate fare
    • Unique Value Proposition (UVP): "Your personal chauffeur in one convenient click"

    Lean Canvas

    • Problem: Inefficient and inaccessible transportation
    • Solution: Ride booking mobile app
    • Customer Segment: Passengers and Drivers
    • Value Proposition: Efficient and safe rides, accurate fare, and cashless payment options
    • Channels: Not specified
    • Revenue Streams: Not specified
    • Cost Structure: Not specified
    • Key Metrics: Not specified
    • Unfair Advantage: Not specified

    Pitching

    • Pitch: A representation of a business idea to potential customers, partners, or investors
    • Pitch Deck: Efficient testing of new ideas with limited time and money
    • Customer Persona: Semi-fictional archetype representative of the target customer
    • Problem Statement: "How might we provide easier access to public transportation for commuters in order to give them a more comfortable and affordable commute?"

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    Quiz Team

    Description

    Identify and prioritize customer problems to tackle, and analyze existing solutions. This quiz is part of the design thinking process, helping you understand your target customer's pain points and existing alternatives.

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