Podcast
Questions and Answers
What is the main purpose of efficient testing of new ideas?
What is the main purpose of efficient testing of new ideas?
- To narrow down variables and focus on what fits (correct)
- To spend as much time and money as possible
- To build a complete product
- To serve all types of customers
What is a customer persona?
What is a customer persona?
- Anyone who is interested in your product
- A real customer who has used your product
- A customer who has never tried your solution
- A semi-fictional archetype representative of a type of customer (correct)
What is a common mistake to avoid when creating a customer segment?
What is a common mistake to avoid when creating a customer segment?
- Defining a specific target audience
- Conducting thorough market research
- Profiling connected to the problem
- Claiming that you can serve everybody (correct)
What is the problem statement in the given example?
What is the problem statement in the given example?
Who are the target customers and users for the problem of inefficient and inaccessible transportation?
Who are the target customers and users for the problem of inefficient and inaccessible transportation?
What is the purpose of the midterm activity?
What is the purpose of the midterm activity?
What is the main problem addressed by the ride booking mobile app?
What is the main problem addressed by the ride booking mobile app?
What feature does the app use to ensure safety and reduce risk?
What feature does the app use to ensure safety and reduce risk?
What is the purpose of the built-in Map/Navigation feature?
What is the purpose of the built-in Map/Navigation feature?
What is the Unique Value Proposition (UVP) statement?
What is the Unique Value Proposition (UVP) statement?
What should a Unique Value Proposition avoid?
What should a Unique Value Proposition avoid?
What is the purpose of the Value Proposition Canvas?
What is the purpose of the Value Proposition Canvas?
What is the customer segment targeted by the ride booking mobile app?
What is the customer segment targeted by the ride booking mobile app?
What is the benefit of the app for drivers?
What is the benefit of the app for drivers?
What is one of the top 3 customer problems for passengers?
What is one of the top 3 customer problems for passengers?
Which existing alternative is listed for the problem of inefficient and inaccessible transportation for drivers?
Which existing alternative is listed for the problem of inefficient and inaccessible transportation for drivers?
Which of the following is NOT mentioned as a pain point for passengers?
Which of the following is NOT mentioned as a pain point for passengers?
What issue do drivers face with the current existing alternative?
What issue do drivers face with the current existing alternative?
What is one way your product can solve customers' problems?
What is one way your product can solve customers' problems?
What should be prioritized when choosing customer problems to tackle?
What should be prioritized when choosing customer problems to tackle?
What should be emphasized when showing your product in action?
What should be emphasized when showing your product in action?
Which aspect does not directly contribute to understanding your market?
Which aspect does not directly contribute to understanding your market?
What should the business model section of a pitch deck describe?
What should the business model section of a pitch deck describe?
Which of these is a key part of preparing for a presentation?
Which of these is a key part of preparing for a presentation?
What is the main focus of telling a narrative during a presentation?
What is the main focus of telling a narrative during a presentation?
What should you include in the 'traction and validation' part of a pitch deck?
What should you include in the 'traction and validation' part of a pitch deck?
Which of these is a potential element in the 'ask' section of a pitch deck?
Which of these is a potential element in the 'ask' section of a pitch deck?
What is crucial to do when telling a story in your pitch?
What is crucial to do when telling a story in your pitch?
What is a primary job of passengers using the service?
What is a primary job of passengers using the service?
Which feature helps provide peace of mind and safer rides?
Which feature helps provide peace of mind and safer rides?
What is a key benefit of having a mobile app that provides safe and on-demand rides?
What is a key benefit of having a mobile app that provides safe and on-demand rides?
How does the mobile app ensure accurate fare calculation?
How does the mobile app ensure accurate fare calculation?
Who are the typical users of the service described?
Who are the typical users of the service described?
Which feature directly helps passengers save time by getting a ride faster?
Which feature directly helps passengers save time by getting a ride faster?
What pain does the service's ride-hailing feature alleviate?
What pain does the service's ride-hailing feature alleviate?
What is one of the declared benefits of accurate fare computation?
What is one of the declared benefits of accurate fare computation?
Study Notes
Customer Profile
- Customer Segment: Passengers (do not own cars) and Commuters (need rides daily)
- Target Customers & Users:
- Passengers: Students and professionals in busy cities
- Drivers: Vehicle owners/operators wanting extra income from driving
- Customer Problems:
- Inefficient and inaccessible transportation
- Top 3 problems:
- Not enough vehicles during peak hours
- Safety risk
- Lack of knowledge on proper rates per distance
Value Proposition
- Solution: Ride booking mobile app for commuters and vehicle owners
- Top 3 Features:
- Ride hailing: Matching nearest free driver
- Driver Rating system & Tracking for safety
- Distance algorithm for accurate fare
- Unique Value Proposition (UVP): "Your personal chauffeur in one convenient click"
Lean Canvas
- Problem: Inefficient and inaccessible transportation
- Solution: Ride booking mobile app
- Customer Segment: Passengers and Drivers
- Value Proposition: Efficient and safe rides, accurate fare, and cashless payment options
- Channels: Not specified
- Revenue Streams: Not specified
- Cost Structure: Not specified
- Key Metrics: Not specified
- Unfair Advantage: Not specified
Pitching
- Pitch: A representation of a business idea to potential customers, partners, or investors
- Pitch Deck: Efficient testing of new ideas with limited time and money
- Customer Persona: Semi-fictional archetype representative of the target customer
- Problem Statement: "How might we provide easier access to public transportation for commuters in order to give them a more comfortable and affordable commute?"
Studying That Suits You
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Description
Identify and prioritize customer problems to tackle, and analyze existing solutions. This quiz is part of the design thinking process, helping you understand your target customer's pain points and existing alternatives.
