36 Questions
What is the main purpose of efficient testing of new ideas?
To narrow down variables and focus on what fits
What is a customer persona?
A semi-fictional archetype representative of a type of customer
What is a common mistake to avoid when creating a customer segment?
Claiming that you can serve everybody
What is the problem statement in the given example?
How might we provide easier access to public transportation
Who are the target customers and users for the problem of inefficient and inaccessible transportation?
Passengers who do not own their cars, commuters who need rides daily, students and professionals in busy cities, and drivers/vehicle owners
What is the purpose of the midterm activity?
To fill out the customer profile canvas and lean canvas
What is the main problem addressed by the ride booking mobile app?
Not enough vehicles during peak hours
What feature does the app use to ensure safety and reduce risk?
Driver Rating system and Tracking
What is the purpose of the built-in Map/Navigation feature?
To allow commuters to cover unfamiliar areas
What is the Unique Value Proposition (UVP) statement?
Your personal chauffeur in one convenient click
What should a Unique Value Proposition avoid?
All of the above
What is the purpose of the Value Proposition Canvas?
To test and visualize the value of a product or service
What is the customer segment targeted by the ride booking mobile app?
Passengers who do not own cars and need rides daily
What is the benefit of the app for drivers?
To cover more areas and get more passengers with efficient and navigated routes
What is one of the top 3 customer problems for passengers?
Not enough vehicles during peak hours
Which existing alternative is listed for the problem of inefficient and inaccessible transportation for drivers?
Go around randomly
Which of the following is NOT mentioned as a pain point for passengers?
Inaccurate GPS directions
What issue do drivers face with the current existing alternative?
Stays in familiar territory
What is one way your product can solve customers' problems?
By providing a more efficient matching algorithm
What should be prioritized when choosing customer problems to tackle?
The biggest inconvenience to customers
What should be emphasized when showing your product in action?
Highlight features that contribute to the value add
Which aspect does not directly contribute to understanding your market?
Current problematic methods
What should the business model section of a pitch deck describe?
How your business works and earns revenue
Which of these is a key part of preparing for a presentation?
Pacing yourself: Practice, practice, practice
What is the main focus of telling a narrative during a presentation?
Storytelling captures attention
What should you include in the 'traction and validation' part of a pitch deck?
Quantitative evidence of product demand
Which of these is a potential element in the 'ask' section of a pitch deck?
Requesting assistance or investment
What is crucial to do when telling a story in your pitch?
Be enthusiastic
What is a primary job of passengers using the service?
Getting from point A to point B efficiently and safely
Which feature helps provide peace of mind and safer rides?
Driver rating system and ride tracking
What is a key benefit of having a mobile app that provides safe and on-demand rides?
Efficient vehicle locator
How does the mobile app ensure accurate fare calculation?
Distance algorithm
Who are the typical users of the service described?
Students and professionals in busy cities who do not own cars
Which feature directly helps passengers save time by getting a ride faster?
Matching nearest free driver
What pain does the service's ride-hailing feature alleviate?
Not enough vehicles during peak hours
What is one of the declared benefits of accurate fare computation?
Fair and transparent pricing
Study Notes
Customer Profile
- Customer Segment: Passengers (do not own cars) and Commuters (need rides daily)
- Target Customers & Users:
- Passengers: Students and professionals in busy cities
- Drivers: Vehicle owners/operators wanting extra income from driving
- Customer Problems:
- Inefficient and inaccessible transportation
- Top 3 problems:
- Not enough vehicles during peak hours
- Safety risk
- Lack of knowledge on proper rates per distance
Value Proposition
- Solution: Ride booking mobile app for commuters and vehicle owners
- Top 3 Features:
- Ride hailing: Matching nearest free driver
- Driver Rating system & Tracking for safety
- Distance algorithm for accurate fare
- Unique Value Proposition (UVP): "Your personal chauffeur in one convenient click"
Lean Canvas
- Problem: Inefficient and inaccessible transportation
- Solution: Ride booking mobile app
- Customer Segment: Passengers and Drivers
- Value Proposition: Efficient and safe rides, accurate fare, and cashless payment options
- Channels: Not specified
- Revenue Streams: Not specified
- Cost Structure: Not specified
- Key Metrics: Not specified
- Unfair Advantage: Not specified
Pitching
- Pitch: A representation of a business idea to potential customers, partners, or investors
- Pitch Deck: Efficient testing of new ideas with limited time and money
- Customer Persona: Semi-fictional archetype representative of the target customer
- Problem Statement: "How might we provide easier access to public transportation for commuters in order to give them a more comfortable and affordable commute?"
Identify and prioritize customer problems to tackle, and analyze existing solutions. This quiz is part of the design thinking process, helping you understand your target customer's pain points and existing alternatives.
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