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Questions and Answers
What is the primary focus of customer-oriented marketing?
What is the primary focus of customer-oriented marketing?
- Closing a deal and making a sale
- Achieving profit goals and objectives
- Determining customer needs and wants (correct)
- Coordinating activities and teamwork
Which component is emphasized as important for customers to get their money's worth?
Which component is emphasized as important for customers to get their money's worth?
- Distribution place
- Product planning process
- Price (correct)
- Promotional activities
What do the marketing goals aim to achieve?
What do the marketing goals aim to achieve?
- Profit objectives and goals (correct)
- Distribution place within the customer's reach
- Increase in product planning
- Satisfaction of customer's needs and wants
What results from properly coordinated product planning, price, promotion, and distribution?
What results from properly coordinated product planning, price, promotion, and distribution?
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What is the key element that the customer wants to buy according to the text?
What is the key element that the customer wants to buy according to the text?
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