Customer Needs: Pricing, Quality, and Convenience
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Questions and Answers

Customers want a fair ______ when purchasing a product/service.

price

Lower prices usually equate to lower ______; higher prices usually equate to higher quality.

quality

Customers want different options in terms of styles, sizes, and ______.

products

Options to enhance ______ include online shopping, quicker delivery options, and mobile app access.

<p>convenience</p> Signup and view all the answers

Meeting the needs of customers and adapting to changing requirements is key to business ______.

<p>survival</p> Signup and view all the answers

Customer ______ are the specific things that a buyer wants about goods and services.

<p>needs</p> Signup and view all the answers

Customer ______ are feedback from customers, which can be online.

<p>reviews</p> Signup and view all the answers

A firm that knows its customers’ needs is better positioned to create products that meet those ______.

<p>needs</p> Signup and view all the answers

A ______ purchase is when a customer returns to the same business.

<p>repeat</p> Signup and view all the answers

Consumers appreciate a variety of ______ to choose from, such as different flavours or colors.

<p>choices</p> Signup and view all the answers

Providing ______ and reliable service is essential for meeting customer needs.

<p>efficient</p> Signup and view all the answers

Market ______ involves dividing customers into smaller groups with similar needs.

<p>segmentation</p> Signup and view all the answers

Businesses can add ______ to a product by meeting customer needs effectively, allowing them to charge higher prices.

<p>value</p> Signup and view all the answers

Flashcards

Customer Needs - Price

Customers want a fair price for products/services, reflecting business costs and value. Low prices can attract more customers; high prices might signal quality.

Customer Needs - Quality

Customers expect a certain standard of quality, regardless of price. Lower prices often mean lower quality, and higher prices usually signal higher quality.

Customer Needs - Choice

Customers want a variety of options, like different styles, sizes, products. Businesses offer choices, catering to customer needs and preferences.

Customer Needs - Convenience

Customers value convenience. Businesses offer options like online shopping, quick delivery, and mobile apps to enhance convenience.

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Business Survival

Meeting customer needs and adapting to changing needs is crucial for business success and longevity.

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Customer Needs

Specific wants or needs that buyers have when purchasing goods. Businesses need to understand these to succeed.

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Repeat Purchase

A customer returning to the same business for products or services. Indicates customer satisfaction.

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Word of Mouth

Customers telling others about their experience with a business, good or bad. Powerful marketing tool.

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Customer Reviews

Feedback from customers, often online, about their experience with a business's products or services.

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Why are customer needs important?

Understanding customer needs helps businesses produce the products people want, leading to increased sales and long-term survival.

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What is a good example of customer needs influencing business?

Aldi and Lidl offer low prices and limited choice, catering to budget-conscious shoppers. Tesco offers a wider range and higher prices, catering to different needs.

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What is 'added value' in business?

Meeting customer needs allows businesses to charge higher prices for their products, making them more valuable in the eyes of the customer.

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How does convenience impact customer needs?

Convenience makes life easier for customers. Businesses offer features like online shopping, quick delivery, and 24/7 access to meet these needs.

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Study Notes

Customer Needs - Price

  • Customers want a fair price when purchasing.
  • Price is how much a business charges for its product/service.
  • High prices for rare items like diamonds are expected.
  • Low prices for common products like chocolate from a discount store are expected.
  • Pricing often reflects quality expectations.

Customer Needs - Quality

  • Customers expect a certain quality level.
  • Price and quality often correlate; lower prices typically mean lower quality.
  • Higher prices often correspond with higher quality.
  • Quality levels of service vary based on the business.

Customer Needs - Choice

  • Choice is significant to customers.
  • Businesses offer various products/services to cater to differing customer preferences.
  • Offering various sizes, styles, and products satisfies diverse customer needs.
  • A wider variety of options is sought by customers.

Customer Needs - Convenience

  • Customers value convenience.
  • Customers are willing to pay more for the ease of online shopping, delivery, app-based services, or similar.
  • Convenience involves easier ways of purchasing.
  • An example of convenience includes online or app-based ticket purchases instead of visiting a physical location.

Business Survival

  • Businesses need to adapt to customers' evolving needs.
  • Businesses must ensure their services and products meet customer expectations.

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Description

Explore the essential elements of customer needs including price, quality, choice, and convenience. Understand how these factors influence consumer behavior and their purchasing decisions. This quiz will delve into the significance of each aspect in shaping customer satisfaction and loyalty.

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