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Customer Needs - Group 2 - Missy Hortezano Quiz

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Customer Needs - Group 2 - Missy Hortezano Quiz

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Questions and Answers

What is the main focus of an innovative leader in relation to customer needs?

Ignoring customer needs
Focusing on general market trends
Creating products without customer input
Identifying specific customer requirements (correct)

What is a common myth about customer needs?

Customers won’t know what they want until they see it. (correct)
Latent needs are known by customers.
It is possible to know all the customer’s needs.
Customers have all their needs clearly articulated.

When should market validation ideally take place?

Before knowing the target market
After making significant investment in the product
After the product launch
Before making significant investment in the product (correct)

What is a key aspect of the Decision-Making Process for an innovative leader?

Having a structured five-step process (C) Signup and view all the answers

What is the purpose of an Information Search in decision-making?

To gather relevant data and facts (D) Signup and view all the answers

Why is it important to evaluate alternatives in decision-making according to the text?

To ensure all possible solutions are considered (B) Signup and view all the answers

What is a common misconception about customer needs according to the text?

Customers have latent needs they are unaware of. (B) Signup and view all the answers

When should market validation typically occur in the product development process?

Before any investment is made in the product. (C) Signup and view all the answers

What is the purpose of conducting market research and validation?

To determine if there's interest in a product within a target market. (D) Signup and view all the answers

What does an innovative leader do to identify customer needs effectively?

Implement thorough research to identify specific requirements. (B) Signup and view all the answers

Why is it important for an innovative leader to understand the decision-making process?

To apply appropriate methods and models for decision-making. (D) Signup and view all the answers

What is a critical step that an innovative leader can take during the Selection Stage of decision-making?

Evaluate alternatives before making a final choice. (C) Signup and view all the answers