6 Questions
What refers to the things we must have to survive?
Customer Needs
Which term describes requests for specific products that a buyer is willing and able to pay for?
Demands
What is the measure of how well customer expectations from a purchased product or service have been met?
Satisfaction
Which term refers to the value customers place on a product or service?
Value
What is the act of obtaining a desired object by offering something in return?
Exchange
Which term describes the non-physical, intangible offerings to satisfy customer needs?
Services
This quiz covers topics related to identifying potential markets and understanding customer needs for effective product development. It includes information on capturing potential markets, mission-critical strategies, methods to identify customer needs, and the distinction between needs and wants.
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