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Questions and Answers
What refers to the things we must have to survive?
What refers to the things we must have to survive?
- Wants
- Customer Needs (correct)
- Experiences
- Value
Which term describes requests for specific products that a buyer is willing and able to pay for?
Which term describes requests for specific products that a buyer is willing and able to pay for?
- Services
- Value
- Satisfaction
- Demands (correct)
What is the measure of how well customer expectations from a purchased product or service have been met?
What is the measure of how well customer expectations from a purchased product or service have been met?
- Satisfaction (correct)
- Relationship
- Exchange
- Product
Which term refers to the value customers place on a product or service?
Which term refers to the value customers place on a product or service?
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What is the act of obtaining a desired object by offering something in return?
What is the act of obtaining a desired object by offering something in return?
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Which term describes the non-physical, intangible offerings to satisfy customer needs?
Which term describes the non-physical, intangible offerings to satisfy customer needs?
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