Identifying Potential Markets and Customer Needs Quiz
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Questions and Answers

What refers to the things we must have to survive?

  • Wants
  • Customer Needs (correct)
  • Experiences
  • Value
  • Which term describes requests for specific products that a buyer is willing and able to pay for?

  • Services
  • Value
  • Satisfaction
  • Demands (correct)
  • What is the measure of how well customer expectations from a purchased product or service have been met?

  • Satisfaction (correct)
  • Relationship
  • Exchange
  • Product
  • Which term refers to the value customers place on a product or service?

    <p>Value</p> Signup and view all the answers

    What is the act of obtaining a desired object by offering something in return?

    <p>Exchange</p> Signup and view all the answers

    Which term describes the non-physical, intangible offerings to satisfy customer needs?

    <p>Services</p> Signup and view all the answers

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