Customer Journey Mapping and Transcript Analysis Quiz

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Questions and Answers

What is the first step in the customer journey?

  • Consideration
  • Experience
  • Awareness (correct)
  • Action

How did the speaker become aware of the wood floor installer?

  • Word of mouth (correct)
  • Social media ads
  • TV ads
  • Signage

What does step two in the customer journey involve?

  • Repeat
  • Consideration (correct)
  • Action
  • Loyalty

How does the speaker's business gain awareness according to the text?

<p>LinkedIn Learning (B)</p> Signup and view all the answers

What is an example of how people can become aware of a business, as mentioned in the text?

<p>Celebrity endorsement (A)</p> Signup and view all the answers

Why is it important to ask customers how they heard about the business?

<p>To track the effectiveness of marketing efforts (A)</p> Signup and view all the answers

What does the author emphasize when creating customer personas?

<p>The need to identify the persona's goals and pain points (D)</p> Signup and view all the answers

Which persona is most concerned about the speaker's detailed outline and participant engagement in the workshop?

<p>The training manager (B)</p> Signup and view all the answers

What is the main focus of the do it for me director persona when considering hiring the author's services?

<p>Obtaining information about the author's fees and availability (A)</p> Signup and view all the answers

What distinguishes the content manager persona from other customer segments?

<p>Their lack of interest in the author's expertise (A)</p> Signup and view all the answers

What is an essential step in creating customer personas?

<p>Identifying the persona's goals and needs (D)</p> Signup and view all the answers

Which persona is primarily interested in knowing about the fortune 500 companies the author has worked with?

<p>The meeting planner (A)</p> Signup and view all the answers

What does the training manager persona want to review before the workshop?

<p>Detailed workshop outlines and speaker's notes (C)</p> Signup and view all the answers

Which step is NOT included in creating customer personas according to the text?

<p>Naming personas after famous individuals (A)</p> Signup and view all the answers

What distinguishes the do it for me director persona from other customer segments?

<p>&quot;They need a lot of my time to create a message that sells their product&quot; (C)</p> Signup and view all the answers

"Frontline Frieda, lawyer Lauren, or wealthy Warren" exemplify which step in creating customer personas according to the text?

<p>&quot;Naming your personas&quot; (A)</p> Signup and view all the answers

What is the first step in creating personas?

<p>Conducting research to understand customers (C)</p> Signup and view all the answers

What is step three in the customer journey?

<p>The person decides to take action, such as signing a contract or asking for references (C)</p> Signup and view all the answers

What is engagement about when researching personas?

<p>How many times a month customers visit your store or website (B)</p> Signup and view all the answers

What is the traditional way to research personas?

<p>Interviewing customers and prospects over the phone or in person (B)</p> Signup and view all the answers

What is the main focus when looking for motivators in customer personas?

<p>Urgency based on a special occasion (B)</p> Signup and view all the answers

What does loyalty represent in the customer journey?

<p>When the customer keeps repeating the behavior and becomes loyal (A)</p> Signup and view all the answers

What is step two in creating personas?

<p>Identifying customer motivations and pain points (A)</p> Signup and view all the answers

What does engagement include when researching personas?

<p>How many times a month customers visit your store or website (A)</p> Signup and view all the answers

What is loyalty in the context of the customer journey?

<p>When a customer keeps repeating the behavior and becomes loyal. (D)</p> Signup and view all the answers

What is step one in creating personas?

<p>Conducting research to understand customers. (A)</p> Signup and view all the answers

What is step four in the customer journey?

<p>The person becomes a customer by buying the product or service. (B)</p> Signup and view all the answers

What does traditional persona research involve?

<p>Interviewing customers and prospects over the phone or in person. (C)</p> Signup and view all the answers

What is step five in the customer journey?

<p>The customer tries the product or service again. (C)</p> Signup and view all the answers

Sur 100 clics, quel indicateur mesure le nombre de personnes ayant effectué une action souhaitée sur le site web ?

<p>Taux de conversion (C)</p> Signup and view all the answers

Quel indicateur mesure le montant dépensé pour obtenir une acquisition après 100 clics ?

<p>Coût par acquisition (B)</p> Signup and view all the answers

Quel indicateur mesure la rentabilité d'une campagne publicitaire en fonction du montant dépensé ?

<p>Return On Ad Spend (B)</p> Signup and view all the answers

Quel indicateur mesure le volume de chiffre d'affaires généré par une campagne publicitaire ?

<p>Chiffre d'affaires généré (A)</p> Signup and view all the answers

Quel indicateur mesure le chiffre d'affaires généré par la plateforme pour chaque euro investi ?

<p>Chiffre d'affaires par euro investi (D)</p> Signup and view all the answers

Quel indicateur mesure l'objectif de faire venir les visiteurs du réseau social à un site web ?

<p>Objectif de trafic (D)</p> Signup and view all the answers

Quel élément devra être paramétré en premier sur la plateforme Meta Business ?

<p>Objectif de notoriété de la marque (A)</p> Signup and view all the answers

Quel indicateur mesure le pourcentage de personnes qui ont effectué une action souhaitée sur le site web?

<p>Taux de conversion (A)</p> Signup and view all the answers

Sur quelle plateforme peut-on faire venir les visiteurs du réseau social à un site web selon les objectifs présentés?

<p>Meta Business (A)</p> Signup and view all the answers

Quel indicateur mesure le montant dépensé pour obtenir une acquisition?

<p>Coût par acquisition (B)</p> Signup and view all the answers

Quel indicateur mesure le montant total des ventes réalisées grâce à une campagne publicitaire ou à une stratégie marketing donnée?

<p>Chiffre d'affaires généré (B)</p> Signup and view all the answers

Quel indicateur mesure le coût par acquisition après 100 clics ?

<p>Coût par clic (B)</p> Signup and view all the answers

Quel indicateur mesure le montant total des ventes réalisées grâce à une campagne publicitaire ou à une stratégie marketing donnée ?

<p>Volume de chiffre d'affaires généré (D)</p> Signup and view all the answers

Quel indicateur mesure le chiffre d'affaires généré par la plateforme pour chaque euro investi ?

<p>Retour sur ad spend (B)</p> Signup and view all the answers

Quel indicateur mesure le montant dépensé pour obtenir une acquisition après 100 clics ?

<p>Coût total (A)</p> Signup and view all the answers

Sur 100 clics, quel indicateur mesure le nombre de personnes ayant effectué une action souhaitée sur le site web ?

<p>Taux de conversion (A)</p> Signup and view all the answers

Quel indicateur mesure la rentabilité d'une campagne publicitaire en fonction du montant dépensé ?

<p>Retour sur ad spend (B)</p> Signup and view all the answers

Quel indicateur mesure le montant dépensé pour obtenir une acquisition ?

<p>Chiffre d'affaires par acquisition (A)</p> Signup and view all the answers

Quel indicateur mesure le montant dépensé pour obtenir une acquisition après 100 clics ?

<p>Coût total (A)</p> Signup and view all the answers

Quel indicateur mesure le montant total des ventes réalisées grâce à une campagne publicitaire ou à une stratégie marketing donnée?

<p>Volume de chiffre d'affaires généré (C)</p> Signup and view all the answers

Sur quelle plateforme peut-on faire venir les visiteurs du réseau social à un site web selon les objectifs présentés?

<p>Facebook et Instagram Ads (B)</p> Signup and view all the answers

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Related Documents

Transcript Customer Journey Mapping.docx
Transscript_SocialAds.docx

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