Customer Journey Mapping and Transcript Analysis Quiz
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Questions and Answers

What is the first step in the customer journey?

  • Consideration
  • Experience
  • Awareness (correct)
  • Action

    • How did the speaker become aware of the wood floor installer?

  • Word of mouth (correct)
  • Social media ads
  • TV ads
  • Signage

    • What does step two in the customer journey involve?

  • Repeat
  • Consideration (correct)
  • Action
  • Loyalty

    • How does the speaker's business gain awareness according to the text?

    <p>LinkedIn Learning</p> Signup and view all the answers

    What is an example of how people can become aware of a business, as mentioned in the text?

    <p>Celebrity endorsement</p> Signup and view all the answers

    Why is it important to ask customers how they heard about the business?

    <p>To track the effectiveness of marketing efforts</p> Signup and view all the answers

    What does the author emphasize when creating customer personas?

    <p>The need to identify the persona's goals and pain points</p> Signup and view all the answers

    Which persona is most concerned about the speaker's detailed outline and participant engagement in the workshop?

    <p>The training manager</p> Signup and view all the answers

    What is the main focus of the do it for me director persona when considering hiring the author's services?

    <p>Obtaining information about the author's fees and availability</p> Signup and view all the answers

    What distinguishes the content manager persona from other customer segments?

    <p>Their lack of interest in the author's expertise</p> Signup and view all the answers

    What is an essential step in creating customer personas?

    <p>Identifying the persona's goals and needs</p> Signup and view all the answers

    Which persona is primarily interested in knowing about the fortune 500 companies the author has worked with?

    <p>The meeting planner</p> Signup and view all the answers

    What does the training manager persona want to review before the workshop?

    <p>Detailed workshop outlines and speaker's notes</p> Signup and view all the answers

    Which step is NOT included in creating customer personas according to the text?

    <p>Naming personas after famous individuals</p> Signup and view all the answers

    What distinguishes the do it for me director persona from other customer segments?

    <p>&quot;They need a lot of my time to create a message that sells their product&quot;</p> Signup and view all the answers

    "Frontline Frieda, lawyer Lauren, or wealthy Warren" exemplify which step in creating customer personas according to the text?

    <p>&quot;Naming your personas&quot;</p> Signup and view all the answers

    What is the first step in creating personas?

    <p>Conducting research to understand customers</p> Signup and view all the answers

    What is step three in the customer journey?

    <p>The person decides to take action, such as signing a contract or asking for references</p> Signup and view all the answers

    What is engagement about when researching personas?

    <p>How many times a month customers visit your store or website</p> Signup and view all the answers

    What is the traditional way to research personas?

    <p>Interviewing customers and prospects over the phone or in person</p> Signup and view all the answers

    What is the main focus when looking for motivators in customer personas?

    <p>Urgency based on a special occasion</p> Signup and view all the answers

    What does loyalty represent in the customer journey?

    <p>When the customer keeps repeating the behavior and becomes loyal</p> Signup and view all the answers

    What is step two in creating personas?

    <p>Identifying customer motivations and pain points</p> Signup and view all the answers

    What does engagement include when researching personas?

    <p>How many times a month customers visit your store or website</p> Signup and view all the answers

    What is loyalty in the context of the customer journey?

    <p>When a customer keeps repeating the behavior and becomes loyal.</p> Signup and view all the answers

    What is step one in creating personas?

    <p>Conducting research to understand customers.</p> Signup and view all the answers

    What is step four in the customer journey?

    <p>The person becomes a customer by buying the product or service.</p> Signup and view all the answers

    What does traditional persona research involve?

    <p>Interviewing customers and prospects over the phone or in person.</p> Signup and view all the answers

    What is step five in the customer journey?

    <p>The customer tries the product or service again.</p> Signup and view all the answers

    Sur 100 clics, quel indicateur mesure le nombre de personnes ayant effectué une action souhaitée sur le site web ?

    <p>Taux de conversion</p> Signup and view all the answers

    Quel indicateur mesure le montant dépensé pour obtenir une acquisition après 100 clics ?

    <p>Coût par acquisition</p> Signup and view all the answers

    Quel indicateur mesure la rentabilité d'une campagne publicitaire en fonction du montant dépensé ?

    <p>Return On Ad Spend</p> Signup and view all the answers

    Quel indicateur mesure le volume de chiffre d'affaires généré par une campagne publicitaire ?

    <p>Chiffre d'affaires généré</p> Signup and view all the answers

    Quel indicateur mesure le chiffre d'affaires généré par la plateforme pour chaque euro investi ?

    <p>Chiffre d'affaires par euro investi</p> Signup and view all the answers

    Quel indicateur mesure l'objectif de faire venir les visiteurs du réseau social à un site web ?

    <p>Objectif de trafic</p> Signup and view all the answers

    Quel élément devra être paramétré en premier sur la plateforme Meta Business ?

    <p>Objectif de notoriété de la marque</p> Signup and view all the answers

    Quel indicateur mesure le pourcentage de personnes qui ont effectué une action souhaitée sur le site web?

    <p>Taux de conversion</p> Signup and view all the answers

    Sur quelle plateforme peut-on faire venir les visiteurs du réseau social à un site web selon les objectifs présentés?

    <p>Meta Business</p> Signup and view all the answers

    Quel indicateur mesure le montant dépensé pour obtenir une acquisition?

    <p>Coût par acquisition</p> Signup and view all the answers

    Quel indicateur mesure le montant total des ventes réalisées grâce à une campagne publicitaire ou à une stratégie marketing donnée?

    <p>Chiffre d'affaires généré</p> Signup and view all the answers

    Quel indicateur mesure le coût par acquisition après 100 clics ?

    <p>Coût par clic</p> Signup and view all the answers

    Quel indicateur mesure le montant total des ventes réalisées grâce à une campagne publicitaire ou à une stratégie marketing donnée ?

    <p>Volume de chiffre d'affaires généré</p> Signup and view all the answers

    Quel indicateur mesure le chiffre d'affaires généré par la plateforme pour chaque euro investi ?

    <p>Retour sur ad spend</p> Signup and view all the answers

    Quel indicateur mesure le montant dépensé pour obtenir une acquisition après 100 clics ?

    <p>Coût total</p> Signup and view all the answers

    Sur 100 clics, quel indicateur mesure le nombre de personnes ayant effectué une action souhaitée sur le site web ?

    <p>Taux de conversion</p> Signup and view all the answers

    Quel indicateur mesure la rentabilité d'une campagne publicitaire en fonction du montant dépensé ?

    <p>Retour sur ad spend</p> Signup and view all the answers

    Quel indicateur mesure le montant dépensé pour obtenir une acquisition ?

    <p>Chiffre d'affaires par acquisition</p> Signup and view all the answers

    Quel indicateur mesure le montant dépensé pour obtenir une acquisition après 100 clics ?

    <p>Coût total</p> Signup and view all the answers

    Quel indicateur mesure le montant total des ventes réalisées grâce à une campagne publicitaire ou à une stratégie marketing donnée?

    <p>Volume de chiffre d'affaires généré</p> Signup and view all the answers

    Sur quelle plateforme peut-on faire venir les visiteurs du réseau social à un site web selon les objectifs présentés?

    <p>Facebook et Instagram Ads</p> Signup and view all the answers

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