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Questions and Answers
What is the primary goal of identifying your Ideal Customer?
What is the primary goal of identifying your Ideal Customer?
- To create a generic customer persona
- To reduce prices to attract more customers
- To attract more customers that share similar traits and preferences (correct)
- To attract more customers in general
What is a characteristic of Ideal Customers?
What is a characteristic of Ideal Customers?
- They care about their travel impacts and where their dollars go (correct)
- They are united by their age and income
- They are highly price sensitive
- They are only concerned with the price of the experience
What is the purpose of journey mapping in relation to Ideal Customers?
What is the purpose of journey mapping in relation to Ideal Customers?
- To understand how Ideal Customers move through their travel purchase journey (correct)
- To identify the demographics of Ideal Customers
- To create a marketing strategy
- To create a generic customer persona
What is an Ideal Customer Persona?
What is an Ideal Customer Persona?
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Why is it important to identify your Ideal Customer?
Why is it important to identify your Ideal Customer?
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What is a benefit of identifying your Ideal Customer?
What is a benefit of identifying your Ideal Customer?
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What are Ideal Customers united by?
What are Ideal Customers united by?
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What is a characteristic of Ideal Customers in relation to price?
What is a characteristic of Ideal Customers in relation to price?
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What is the next step after identifying your Ideal Customer?
What is the next step after identifying your Ideal Customer?
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What is the purpose of developing an Ideal Customer Persona?
What is the purpose of developing an Ideal Customer Persona?
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