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Ideal Customer Persona Quiz

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Questions and Answers

What is the primary goal of identifying your Ideal Customer?

To create a generic customer persona
To reduce prices to attract more customers
To attract more customers that share similar traits and preferences (correct)
To attract more customers in general

What is a characteristic of Ideal Customers?

They care about their travel impacts and where their dollars go (correct)
They are united by their age and income
They are highly price sensitive
They are only concerned with the price of the experience

What is the purpose of journey mapping in relation to Ideal Customers?

To understand how Ideal Customers move through their travel purchase journey (correct)
To identify the demographics of Ideal Customers
To create a marketing strategy
To create a generic customer persona

What is an Ideal Customer Persona?

A semi-fictional person who represents your Ideal Customer (D) Signup and view all the answers

Why is it important to identify your Ideal Customer?

To tailor your marketing efforts to attract more customers who share similar traits and preferences (A) Signup and view all the answers

What is a benefit of identifying your Ideal Customer?

It helps you to tailor your marketing efforts to attract more customers who share similar traits and preferences (C) Signup and view all the answers

What are Ideal Customers united by?

Their motivations and challenges (D) Signup and view all the answers

What is a characteristic of Ideal Customers in relation to price?

They are less price sensitive (A) Signup and view all the answers

What is the next step after identifying your Ideal Customer?

Mapping how they move through their travel purchase journey (C) Signup and view all the answers

What is the purpose of developing an Ideal Customer Persona?

To guide marketing efforts and decision-making (B) Signup and view all the answers

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