Customer Journey in Retail Merchandising

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Questions and Answers

What is essential for achieving a balanced visual display in terms of garment groups?

Balancing garment group selection alternately for start and end rails. (correct)

Focusing only on the best-selling items.

All garments must be in similar colors.

Using the same garments throughout the entire display.

Which of the following practices is crucial during the daily visual review?

Completely redesigning all displays every day.

Only focusing on indoor displays and ignoring window displays.

Prioritizing opportunities to improve styling. (correct)

Checking displays without evaluating color and garment group balance.

What should be checked to ensure a visually inspiring display besides garment arrangement?

The cleanliness and presentation of the displays. (correct)

The outdoor weather conditions.

The product prices displayed.

The number of employees in the store.

When arranging mannequins, why is it important to review all displays each morning?

To evaluate the existing arrangement and make necessary adjustments to meet standards. Signup and view all the answers

Which technique promotes effective window composition for visual merchandising?

Applying trends to layout and ensuring proper color balance. Signup and view all the answers

What is the primary purpose of directing light onto the torso area of a mannequin?

To emphasize the chest and neck area Signup and view all the answers

What is the recommended lighting ratio used in window displays?

1 spotlight to 1 mannequin and 1 wide light to props Signup and view all the answers

What should be the final concern before completing the window display setup?

Ensuring the window is clean of any imperfections Signup and view all the answers

How should the mannequin be styled for display?

According to pre-prepared looks and styling details Signup and view all the answers

What is an important note regarding time management during setup?

Stay mindful of time management to ensure timely completion Signup and view all the answers

What is the first step in the execution phase of window preparation?

Understand the edit key details Signup and view all the answers

When preparing MQ looks, what should be checked before final decisions are made?

The store quantities of all pieces Signup and view all the answers

What type of composition should be referred to for window displays?

Both primary and secondary compositions Signup and view all the answers

Which element is crucial for creating effective window composition?

Negative space on both sides of the window Signup and view all the answers

What is one of the final steps before sending the presentation to AVM?

Compiling all planned looks in PowerPoint Signup and view all the answers

What is a main focus in daily visual review practices?

Ensuring cleanliness and maintenance Signup and view all the answers

What tools are suggested for cropping MQ looks before preparing presentation slides?

Snipping tools Signup and view all the answers

Which aspect is important for light management in displays?

The color temperature of the lights Signup and view all the answers

Study Notes

Big Change

Adjust the edit layout according to trends to enhance visual appeal.
Establish a Front-Feed (FF) strategy that balances prints, colors, and outfit compositions.
Ensure a mix of Key Items (KI), Top 20, and Best Sellers for optimal retail presence in the FF setup.
Implement alternate selections in start/end rail garment groups for diversity.

Step Back / Final Touch Up

Regularly review overall room balance for garment groups, highlighting hot spots and ensuring diverse colors and lengths.
Focus on details during final checks to maintain visual harmony.

Practice and Follow Up

Conduct a thorough review of window and mannequin displays daily, especially on Mondays, to ensure standards are met.
Identify opportunities for improvement in styling by prioritizing areas of focus.
Maintain cleanliness in the MQ (Merchandising Quality) to create an inspiring and attractive layout.

Mannequin Size for Outfit

Ladies sizing:
- Tops: 34/S
- Bottoms: 36/M
- Denim: 27/28
- Shoes: 38
Men's sizing:
- Blazer: 52
- Shirt/Top: 39-40/M
- Bottom: 50
- Denim: 32/32
- Shoes: 45

Step Prep MQ Looks in PPT

Reference the Tier C window planning pack for coordinating MQ looks.
Prepare a priority sequence for MQ looks, sourcing alternatives if necessary.
Utilize snipping tools for cropping MQ looks and organize them sequentially (Window A to Indoor Mens) in PowerPoint.
Submit the PowerPoint to VMM (Visual Merchandising Manager) for reviews before AVM approval.

Step Execute Window

Understand key edit details and terminology to ensure cohesive styling.
Check store inventory for all chosen MQ looks before finalizing selections.
Compile final MQ looks and secure sequencing for visual appeal.
Iron and steam all outfits prior to the window setup for a polished finish.

Composition

Analyze how elements within the window complement each other, allowing sufficient visual space.
Be aware of negative space on both sides and between mannequins to enhance aesthetic flow.
Ensure mannequins face the correct direction to guide customer attention.

Lights

Maintain a 1:1 lighting ratio, assigning one spotlight per mannequin and wide lights for props/signage.
Direct lighting onto the torso area for maximizing focus on outfits.

MQ Styling

Dress mannequins according to prepared looks, applying styling details and finishing touches as required.
Conduct a final review for adjustments to ensure visual alignment with the intended style.

Cleanliness

Ensure the window display is free of dirt and smudges, focusing on both the base and glass to maintain a pristine appearance.
Time management is crucial throughout the entire setup process.

Store Photo Angle

Use reference materials available in Teams for optimal photo angles of other room setups.

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Description

This quiz focuses on the essential steps to create a clear customer journey in retail merchandising. It covers the importance of layout trends, garment group selection, and maintaining a balanced environment for customers. Perfect for those looking to enhance their merchandising strategies.