COS VM Notes MY605 PDF

VM NOTES BY IMMANISSA VM TOOLS : Visual Tools Commerciality Tools Planning pack Weekly Info Window pack Store Bestseller Report VM standard and equipment Power BI SALE pack...

VM NOTES BY IMMANISSA VM TOOLS : Visual Tools Commerciality Tools Planning pack Weekly Info Window pack Store Bestseller Report VM standard and equipment Power BI SALE pack Top 20 Merchandising information Kick Off Video ** All of this info available on Teams except ** All of this info available on Teams Bestseller Report KNOW YOUR STORE : STORE INTERIOR / DISPLAY LAYOUT CATEGORY FURNITURE STORE Store Category : § MY605 : Tier C 3 Window : § A Window ( XL ) § B Window ( M ) § C Window ( S ) Interior : 1.Frame rail § Ladies : 1 meter for FF and 1 meter side hang § Men : 1 meter for FF together with side hang 2.Clusters Table - Need to be grouping - Clusters table cannot be smaller than 5 tables - Table must to facing customer - Cluster table do not seat together with destination shelving - Alternatively to use with open and closed table - Presentation : Complete outfit building , Display by grid - Folding for Top only two method as per below Image 1 Image 2 3. Display Tools - Use the right tools to display different accessories - For socks need to use socks boxes and grouped similar styles together 4.Lounge - Cannot be together or same room with cluster table. - Lounge furniture must be in good condition. ( no stain and sofa/ chair legs always clean by using magic sponge ) 5. Lights - In– store lighting is important to reassess the positioning of the lights every time you make changes in a room. - Always use the closest track light or down light to the object. - Down light always need to make sure in a flat position when you not use for any object - Do not point lights towards mirrors - Front facing need to use spotlight and side hang we use wide light. Display : Type of Mannequin q Ladies MQ : Flat feet with straight face ( window ) High feet with straight or slightly right / left the direction of face( indoor ) q Men MQ : Straight face and hand ( window ) Face direction slightly right / left ( indoor ) Layout : Ladies : 6 room include GF Men : 3 room Where you can get store layout? File explore > Visual > Store layout > 2024 PRACTICE AND FOLLOW UP INDOOR Morning Recovery : q Morning recovery especially on Monday need to be more details in term of outfit building (comeback from weekend selling) q Window Recovery : - MQ cleanliness - MQ styling - Check all lighting are working - Window bed cleanliness ( vacuum ) q Indoor MQ : - MQ cleanliness - Touch MQ styling and re-ironing ( if needed ) - Check all the garment in full size curved or not q Commercial round : - Action plan for the whole week - MQ outfit if runs of size - Closing standard & garment care VM Standard / Wardrobe Wardrobe / Outfit building q Ladies : 7 article per meter q Mens : 4 article per meter Example of arrangement outfit building for Ladies : q Top / Jacket / Knitwear >>> Bottom >>> Top / Jacket / Knitwear >>> Dress >>> Top / Jacket / Knitwear >>> Bottom >>> Top / Jacket / Knitwear / Dress q Dress >>> Top / Jacket / Knitwear >>> Bottom >>> Top / Jacket / Knitwear >>> Dress >>> Bottom >>> Top / Jacket / Knitwear Example of arrangement outfit building for Mens : q Top / Jacket / Knitwear >>> Bottom >>> Top / Jacket / Knitwear >>> Bottom q Top / Jacket / Knitwear >>> Bottom >>> Top / Jacket / Knitwear >>> Top / Jacket / Knitwear **notes :Top consider as jersey, blouse , shirt.The garments group need to select alternately 1. Each of FF must be a different garment group ( 1st row of image ) 2. Start and end rail need to display in different garment group and alternately. Need to aware with FF garment group cannot be same with start and end rail. 3. When do the wardrobe must to ensure side by side of garment is wearable and the length have a volume and wave. 1. Each of FF must be a different garment group 2. Start and end rail need to display in different garment group and alternately. Need to aware with FF garment group ( same method with ladies ). 3. For men the wardrobe is more straight forward but need to be more details in term of collar. Try to avoid doing collar beside collar.  Love to details indoor : q FF & Hotspot garment group selection ( not repetition ) q KI vs Top20 vs Bestseller store q Dress sense ( based on key word each of edit ) q Print and Color balance q Material / Texture q Inspiration vs Commerciality q Silhouette q Length & depth q Space management ( the standard of amount article for the whole concept ) Communication (indoor signage) q The message that we highlight on FF. q Where you can get ? - Teams >> Files >> Visual Merchandising >> Signage q Signage need to use the most updated and current year. Step Execute Big Change Study Planning Pack q Understand all the key details each edit q Check the garment overview ( already receive? Quantities/ size availability? ) q Count article each edit ( e.g : how many article our store already have for room A, room B and ……. ) Trend Layout q Refer last week trend report to compare SOB vs SOS before you decided to put old edit at which room q Finalize how many article you needed to fulfil the room. ( is it enough article to fulfil one room with one edit? ) q How to cut the trend cake if one room need to share two edit. ( make sure the customer journey is clear ) Big Change q Move the edit based on the trend layout q Set FF > balance out the print and color > set start and end rail > build up outfit building q When you set FF make sure you balance with KI vs Top20 vs Best Seller store q For start/ end rail need to make sure the garment group selection is alternately Step Back / Final Touch up q Always step back to see the whole room is balance in term of garment group for hot spot, color/ print and length ( focus on love to details point ) PRACTICE AND FOLLOW UP WINDOW Recovery First thing, every morning (especially on Monday) Visuals need to review all the window and mannequin grouping (indoor). Priotize where to dedicate their time to reach expected standards and identify opportunities to improve the styling. Always check from the MQ window then go to indoor. We have to do dust round daily to ensure our MQ are clean, looks presentable and inspiring! Always do head to toe check. All the MQ looks must in good quantities. If already out of size need to find replacement and update the MQ looks. Its important to ensure all the lights are working. WINDOW COMPOSITION Mannequin Size for Outfit LADIES MEN Top 34/ S Blazer 52 Bottom 36/ M Shirt/ Top 39 or 40/ M Denim 27/ 28 Bottom 50 Shoes 38 Denim 32/32 - - Shoes 45 Step Prep MQ Looks in PPT Window planning pack q Refer window planning pack tier C q Choose Mq looks in priority sequence q If you do not have or not enough based on the priority sequence, you need to choose from alternative sequence Prepare in PPT q Crop the Mq looks by using snipping tools > paste q Arrange the Mq looks start from Window A > Window B > Window C > Indoor Ladies > Indoor mens q Send to VMM for finalize and discussion before you send to AVM Step Execute Window Preparation q Understand the edit key details and key words. q Review the dress sense and styling details of the edit. q Read all the information to have an overall understanding of edit. Planning q Pick all the MQ looks based on the planning pack. Remember to check store quantities of all the pieces before you decide to taking the looks. q Review all the MQ looks to secure the sequence of outfit. q Compile all the looks in powerpoint and submit to VMM and AVM to get the final approval. q Iron / steam all the looks for set-up. Set-up q Composition q Lights q MQ styling q Cleanliness Composition q How each of elements in the window are interacting and having sufficient space to show all details. q Which composition we need to follow? Is it primary or secondary composition? Need to refer back window planning pack and sometime from the con-call you will get the information regarding which composition you need to use. q What did you notice about negative space on both left and right of the window? q What do you think about negative space between each of MQ? q How the sequence of MQ outfit? q Which direction are the MQ facing? Lights q In general we follow 1:1 lighting ratio in our window q 1 spotlight to 1 mannequin. 1 wide light to 1 props (if have) or signage area. q We direct light on to the torso area between chest and neck. MQ Styling q Dress the MQ according the looks you have prepared. q Style the look and apply appropriate styling finishes according to styling details and the dress sense. q Final review and make a small adjustments if needed. Cleanliness q Final step need to make sure the window is clean. q Window base without any black spot and the window glass is clean without any finger print. **notes : stay mindful of the time management Store Photo Angle ** notes : other room photo angle can refer Teams > Files > Visual Merchandiser > Store Photo > Week > MY605 ** notes : other room photo angle can refer Teams > Files > Visual Merchandiser > Store Photo > Week > MY605 THANK YOU J