30 Questions
What are the four categories of key resources described in the text?
Physical, Intellectual, Human, Financial
Which type of value proposition refers to a product or service offering a financial advantage?
Economic Value
What type of assets are patents, brand, copyrights, and proprietary knowledge considered to be?
Intellectual Assets
What is the purpose of a Customer Value Proposition (CVP) in a business?
To generate value for potential customers
Which category of resources includes the workforce and expertise required for a business to operate effectively?
Human Resources
Customer relationships in a business refer to the types of relationships formed with:
Particular customer segments
What is the main focus of the After Sales phase?
Providing customer care and support after purchase
Which of the following is an example of a direct channel?
Physical store owned by the entrepreneur
Who developed the Value Proposition Canvas?
Alexander Osterwalder
What is one of the main purposes of the Value Proposition Canvas?
Ensuring proper fit between product and market
What does the Customer Profile in the Value Proposition Canvas focus on?
Customer segment served by the company
What should be assessed in understanding the customers' jobs within a customer segment?
Pains and gains
What are the three types of jobs related to customers' roles in supporting tasks?
Buyer of value, Co-creator of value, Transferor of value
Which type of job involves how a customer works towards feeling a certain way?
Personal emotional jobs
What are the three roles of customers that assist in supporting jobs?
Buyer of value, Co-creator of value, Transferor of value
Which jobs involve providing ideas for product design and giving product/service reviews online?
Co-creator of value jobs
What is the next step after understanding customers' gains, pains, and jobs according to the text?
Reflecting on gain creators, pain relievers, and products/services to offer
Which types of jobs explicitly outline how products and services create customer gains and offer added value?
Gain Creators
What are 'Expected gains' in the context of a product or service?
Additional benefits beyond the basics like visual attractiveness and fashionability
Which type of 'Customer Pains' involves frustrations due to a lack of assistance during the buying process?
Support pains
What do 'Customer Jobs' or 'jobs-to-be-done' represent?
Functional, social, and emotional tasks customers are trying to accomplish
Which type of gains are those that customers are unaware of until introduced to them?
Unexpected gains
Which type of pains involve customers spending more money on a product or service than intended?
Financial pains
'Jobs-to-be-done (JTBD)' shifts the focus from what to what?
Shifts focus from a hypothetical user to what actual users want to accomplish
In which phase do customers buy their chosen product and/or service?
Purchase
Which type of customer segment is used when segments are reliant with each other, like credit cards?
Multi-sided platforms
Which phase involves the marketing and advertising efforts?
Awareness
What distinguishes the Diversified customer segment from others?
Diverse needs and wants
Which touchpoints play a big role in defining the customer experience and providing value?
Channels
What is the purpose of the Evaluation phase?
To form opinions about a product/service
Test your knowledge on key resources required for a successful business model. Learn about categories like physical, intellectual, human, and financial resources.
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