Podcast
Questions and Answers
What are the four categories of key resources described in the text?
What are the four categories of key resources described in the text?
- Material, Emotional, Human, Monetary
- Tangible, Emotional, Intellectual, Capital
- Technological, Emotional, Workforce, Financial
- Physical, Intellectual, Human, Financial (correct)
Which type of value proposition refers to a product or service offering a financial advantage?
Which type of value proposition refers to a product or service offering a financial advantage?
- Functional Value
- Symbolic Value
- Emotional Value
- Economic Value (correct)
What type of assets are patents, brand, copyrights, and proprietary knowledge considered to be?
What type of assets are patents, brand, copyrights, and proprietary knowledge considered to be?
- Human Assets
- Physical Assets
- Financial Assets
- Intellectual Assets (correct)
What is the purpose of a Customer Value Proposition (CVP) in a business?
What is the purpose of a Customer Value Proposition (CVP) in a business?
Which category of resources includes the workforce and expertise required for a business to operate effectively?
Which category of resources includes the workforce and expertise required for a business to operate effectively?
Customer relationships in a business refer to the types of relationships formed with:
Customer relationships in a business refer to the types of relationships formed with:
What is the main focus of the After Sales phase?
What is the main focus of the After Sales phase?
Which of the following is an example of a direct channel?
Which of the following is an example of a direct channel?
Who developed the Value Proposition Canvas?
Who developed the Value Proposition Canvas?
What is one of the main purposes of the Value Proposition Canvas?
What is one of the main purposes of the Value Proposition Canvas?
What does the Customer Profile in the Value Proposition Canvas focus on?
What does the Customer Profile in the Value Proposition Canvas focus on?
What should be assessed in understanding the customers' jobs within a customer segment?
What should be assessed in understanding the customers' jobs within a customer segment?
What are the three types of jobs related to customers' roles in supporting tasks?
What are the three types of jobs related to customers' roles in supporting tasks?
Which type of job involves how a customer works towards feeling a certain way?
Which type of job involves how a customer works towards feeling a certain way?
What are the three roles of customers that assist in supporting jobs?
What are the three roles of customers that assist in supporting jobs?
Which jobs involve providing ideas for product design and giving product/service reviews online?
Which jobs involve providing ideas for product design and giving product/service reviews online?
What is the next step after understanding customers' gains, pains, and jobs according to the text?
What is the next step after understanding customers' gains, pains, and jobs according to the text?
Which types of jobs explicitly outline how products and services create customer gains and offer added value?
Which types of jobs explicitly outline how products and services create customer gains and offer added value?
What are 'Expected gains' in the context of a product or service?
What are 'Expected gains' in the context of a product or service?
Which type of 'Customer Pains' involves frustrations due to a lack of assistance during the buying process?
Which type of 'Customer Pains' involves frustrations due to a lack of assistance during the buying process?
What do 'Customer Jobs' or 'jobs-to-be-done' represent?
What do 'Customer Jobs' or 'jobs-to-be-done' represent?
Which type of gains are those that customers are unaware of until introduced to them?
Which type of gains are those that customers are unaware of until introduced to them?
Which type of pains involve customers spending more money on a product or service than intended?
Which type of pains involve customers spending more money on a product or service than intended?
'Jobs-to-be-done (JTBD)' shifts the focus from what to what?
'Jobs-to-be-done (JTBD)' shifts the focus from what to what?
In which phase do customers buy their chosen product and/or service?
In which phase do customers buy their chosen product and/or service?
Which type of customer segment is used when segments are reliant with each other, like credit cards?
Which type of customer segment is used when segments are reliant with each other, like credit cards?
Which phase involves the marketing and advertising efforts?
Which phase involves the marketing and advertising efforts?
What distinguishes the Diversified customer segment from others?
What distinguishes the Diversified customer segment from others?
Which touchpoints play a big role in defining the customer experience and providing value?
Which touchpoints play a big role in defining the customer experience and providing value?
What is the purpose of the Evaluation phase?
What is the purpose of the Evaluation phase?
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