Customer Experience Context and Dimensions
15 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the biggest threat to any business according to the text?

  • Introducing new technology
  • Relying solely on advertising
  • Not being customer-centric (correct)
  • Failing to launch new products
  • Which of the following is NOT a building block of customer experience as mentioned in the text?

  • Promotional campaigns (correct)
  • Control
  • Touchpoints
  • Information gathering
  • What serves a purpose in the array of individual contacts across the customer journey?

  • Relying solely on technology
  • Having generic customer service
  • Launching new products frequently
  • Information gathering (correct)
  • Which company is used as an example in the text where not managing customer experience proved fatal for their business?

    <p>Blockbuster</p> Signup and view all the answers

    What does the text identify as the disruptor, rather than technology?

    <p>Customer-centricity</p> Signup and view all the answers

    Which term is used in the text to describe the contacts between a brand/firm and customers that serve a purpose across the customer journey?

    <p>Interaction points</p> Signup and view all the answers

    In what way can in-class exercises be integrated into the group project?

    <p>Through a final presentation</p> Signup and view all the answers

    How much does class participation contribute to the overall grade?

    <p>20%</p> Signup and view all the answers

    What percentage of the course grade is dedicated to the group project?

    <p>40%</p> Signup and view all the answers

    What defines the set of distinctive attributes reflecting the nature of customer responses and reactions to interactions with a brand/firm?

    <p>Qualities</p> Signup and view all the answers

    Which block in the text discusses the resources a person can directly and indirectly draw on at a specific time, influencing the subjective nature of customer experience?

    <p>Block 2: Context</p> Signup and view all the answers

    What does the 'Timeflow' dimension refer to in the context of customer experience?

    <p>The momentary, extended, or mixed duration of experiences</p> Signup and view all the answers

    What element influences CX by considering factors like social norms and group culture?

    <p>Social</p> Signup and view all the answers

    Which dimension under 'Qualities' reflects the level of customers' activity or effort during interactions with a brand/firm?

    <p>Participation</p> Signup and view all the answers

    What does 'Ordinariness vs. newness' represent within the context of customer responses?

    <p>The balance between familiar and novel interactions</p> Signup and view all the answers

    More Like This

    CX - Interaction Guidelines and Soft Skills Quiz
    13 questions
    Experiencia del cliente (CX)
    10 questions

    Experiencia del cliente (CX)

    LowRiskPinkTourmaline avatar
    LowRiskPinkTourmaline
    Genesys Cloud CX Overview
    8 questions

    Genesys Cloud CX Overview

    HottestGyrolite2130 avatar
    HottestGyrolite2130
    Use Quizgecko on...
    Browser
    Browser