5 Questions
What is the main focus of the article?
Developing a stronger understanding of customer experience and the customer journey
Why do firms need to integrate multiple business functions according to the article?
To create a strong customer experience
What are customers interacting with firms through, according to the article?
Multiple channels and media
What is the historical perspective provided by the article?
The roots of customer experience within marketing
According to the article, what is a leading management objective?
Creating a strong customer experience
Test your knowledge of customer experience and the customer journey with this quiz. Explore the impact of social interactions, multiple touch points, and the integration of business functions in creating positive customer experiences.
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