Customer-Driven Marketing Strategy Quiz
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Questions and Answers

What is market segmentation?

  • Combining multiple markets into one large segment for more efficient marketing
  • Irrationally dividing a market based on random criteria
  • Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes (correct)
  • Targeting the entire market with the same marketing strategy

    • What is demographic segmentation based on?

  • Variables such as shopping behavior and brand loyalty
  • Variables such as product usage and attitudes
  • Variables such as geographical location and climate
  • Variables such as age, gender, family size, and income (correct)

    • What does psychographic segmentation focus on?

  • Age and gender
  • Lifestyle, personality, and social class (correct)
  • Geographical location and climate
  • Product usage and attitudes

    • What is geographic segmentation based on?

    <p>Different geographical units such as nations, regions, states, counties, or cities</p> Signup and view all the answers

    What does income segmentation divide the market into?

    <p>Affluent, middle-income or low-income consumers</p> Signup and view all the answers

    What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?

    <p>Market segmentation</p> Signup and view all the answers

    Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?

    <p>Geographic segmentation</p> Signup and view all the answers

    What type of segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and generation?

    <p>Demographic segmentation</p> Signup and view all the answers

    Which type of segmentation divides the market based on sex (male or female)?

    <p>Gender segmentation</p> Signup and view all the answers

    What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?

    <p>Age and life-cycle stage segmentation</p> Signup and view all the answers

    What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?

    <p>Market segmentation</p> Signup and view all the answers

    Which type of segmentation divides the market based on sex (male or female)?

    <p>Demographic segmentation</p> Signup and view all the answers

    What is geographic segmentation based on?

    <p>Geographical units</p> Signup and view all the answers

    What does income segmentation divide the market into?

    <p>Affluent, middle-income or low-income consumers</p> Signup and view all the answers

    What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?

    <p>Demographic segmentation</p> Signup and view all the answers

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