Customer-Driven Marketing Strategy Quiz

Play an AI-generated podcast conversation about this lesson

What is market segmentation?

Combining multiple markets into one large segment for more efficient marketing

Irrationally dividing a market based on random criteria

Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes (correct)

Targeting the entire market with the same marketing strategy

What is demographic segmentation based on?

Variables such as shopping behavior and brand loyalty

Variables such as product usage and attitudes

Variables such as geographical location and climate

Variables such as age, gender, family size, and income (correct)

What does psychographic segmentation focus on?

Age and gender

Lifestyle, personality, and social class (correct)

Geographical location and climate

Product usage and attitudes

What is geographic segmentation based on?

Different geographical units such as nations, regions, states, counties, or cities Signup and view all the answers

What does income segmentation divide the market into?

Affluent, middle-income or low-income consumers Signup and view all the answers

What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?

Market segmentation Signup and view all the answers

Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?

Geographic segmentation Signup and view all the answers

What type of segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and generation?

Demographic segmentation Signup and view all the answers

Which type of segmentation divides the market based on sex (male or female)?

Gender segmentation Signup and view all the answers

What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?

Age and life-cycle stage segmentation Signup and view all the answers

What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?

Market segmentation Signup and view all the answers

Which type of segmentation divides the market based on sex (male or female)?

Demographic segmentation Signup and view all the answers

What is geographic segmentation based on?

Geographical units Signup and view all the answers

What does income segmentation divide the market into?

Affluent, middle-income or low-income consumers Signup and view all the answers

What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?

Demographic segmentation Signup and view all the answers

Customer-Driven Marketing Strategy Quiz

Podcast Beta

Questions and Answers

What is market segmentation?

What is demographic segmentation based on?

What does psychographic segmentation focus on?

What is geographic segmentation based on?

What does income segmentation divide the market into?

What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?

Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?

What type of segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and generation?

Which type of segmentation divides the market based on sex (male or female)?

What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?

What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?

Which type of segmentation divides the market based on sex (male or female)?

What is geographic segmentation based on?

What does income segmentation divide the market into?

What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?

More Quizzes Like This

Chapter Seven Customer-Driven Marketing Strategy Quiz

Customer-Driven Marketing Strategy: Chapter 7 Quiz

Customer-Driven Marketing Strategy Quiz: Which of the Following Charac...

Marketing Strategy: Segmentation, Targeting, and Positioning

Upgrade to continue