Podcast
Questions and Answers
What is market segmentation?
What is market segmentation?
- Combining multiple markets into one large segment for more efficient marketing
- Irrationally dividing a market based on random criteria
- Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes (correct)
- Targeting the entire market with the same marketing strategy
What is demographic segmentation based on?
What is demographic segmentation based on?
- Variables such as shopping behavior and brand loyalty
- Variables such as product usage and attitudes
- Variables such as geographical location and climate
- Variables such as age, gender, family size, and income (correct)
What does psychographic segmentation focus on?
What does psychographic segmentation focus on?
- Age and gender
- Lifestyle, personality, and social class (correct)
- Geographical location and climate
- Product usage and attitudes
What is geographic segmentation based on?
What is geographic segmentation based on?
What does income segmentation divide the market into?
What does income segmentation divide the market into?
What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?
What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?
Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
What type of segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and generation?
What type of segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and generation?
Which type of segmentation divides the market based on sex (male or female)?
Which type of segmentation divides the market based on sex (male or female)?
What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?
What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?
What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?
What is the process of dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?
Which type of segmentation divides the market based on sex (male or female)?
Which type of segmentation divides the market based on sex (male or female)?
What is geographic segmentation based on?
What is geographic segmentation based on?
What does income segmentation divide the market into?
What does income segmentation divide the market into?
What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?
What is the process of offering different products or using different marketing approaches for different age and life-cycle groups?
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