Customer Categories in Marketing Quiz

Businesses that purchase goods or services to support their own operations

Customers in different countries that businesses may target with their marketing efforts

Federal, state, and local government agencies that purchase goods or services to support their operations

Individual customers who purchase goods or services for their personal use (correct)

B2B customers have specific procurement rules and regulations, while government customers do not

B2B customers purchase goods or services to support their own operations, while government customers purchase goods or services to support their operations (correct)

B2B customers are always manufacturers, while government customers are always federal agencies

B2B customers are only interested in purchasing goods, while government customers are only interested in purchasing services

A specialized segment of customers with unique needs or preferences (correct)

Customers who purchase goods or services for their personal use

Businesses that purchase goods or services to support their own operations

Federal, state, and local government agencies that purchase goods or services to support their operations