Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What is the definition of the consumer market in marketing?
What is the definition of the consumer market in marketing?
- Businesses that purchase goods or services to support their own operations
- Customers in different countries that businesses may target with their marketing efforts
- Federal, state, and local government agencies that purchase goods or services to support their operations
- Individual customers who purchase goods or services for their personal use (correct)
What is the difference between the business-to-business market and the government market?
What is the difference between the business-to-business market and the government market?
- B2B customers have specific procurement rules and regulations, while government customers do not
- B2B customers purchase goods or services to support their own operations, while government customers purchase goods or services to support their operations (correct)
- B2B customers are always manufacturers, while government customers are always federal agencies
- B2B customers are only interested in purchasing goods, while government customers are only interested in purchasing services
What is a niche market in marketing?
What is a niche market in marketing?
- A specialized segment of customers with unique needs or preferences (correct)
- Customers who purchase goods or services for their personal use
- Businesses that purchase goods or services to support their own operations
- Federal, state, and local government agencies that purchase goods or services to support their operations
