Answer2.docx

In the context of marketing, there are different customer categories that businesses should be aware of. Here are some of the most common customer categories: 1. Consumer market: This refers to individual customers who purchase goods or services for their personal use. The consumer market can be fur...

In the context of marketing, there are different customer categories that businesses should be aware of. Here are some of the most common customer categories: 1. Consumer market: This refers to individual customers who purchase goods or services for their personal use. The consumer market can be further divided into different segments based on factors such as age, gender, income, and lifestyle. 2. Business-to-business market: This refers to businesses that purchase goods or services to support their own operations. B2B customers may include manufacturers, retailers, wholesalers, and service providers. 3. Government market: This refers to federal, state, and local government agencies that purchase goods or services to support their operations. Government customers may have specific procurement rules and regulations that businesses must comply with. 4. International market: This refers to customers in different countries that businesses may target with their marketing efforts. International customers may have different cultural norms, preferences, and purchasing habits that businesses must take into account. 5. Niche market: This refers to a specialized segment of customers with unique needs or preferences. Niche customers may be interested in goods or services that are