5.5.3 Customer Analysis and Market Measures Quiz
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Questions and Answers

What can a business learn by understanding the preferred use of a product by its customers?

  • The weaknesses in the distribution channels
  • The seasonal fluctuations in demand
  • The motives and preferences of customers (correct)
  • The preferred channels of distribution

Why is it important for a business to learn more about the motives and preferences of customers?

  • To plan ahead the production and consider price differentiation
  • To enhance market share (correct)
  • To measure the market
  • To identify the preferred channels of distribution

Which type of market does a business operate in if its customers are consumers?

  • B2C market (correct)
  • B2B market
  • B2G market
  • B2E market

What can an analysis of where customers buy products help identify?

<p>Preferred channels of distribution (A)</p> Signup and view all the answers

Why is it important for a business to identify seasonal fluctuations in customer buying behavior?

<p>To plan ahead the production (D)</p> Signup and view all the answers

Which type of market does a business operate in if the buyer and the user of a product are not the same persons?

<p>Both B2C and B2B markets (A)</p> Signup and view all the answers

What can an analysis of when customers buy products help a business identify?

<p>Seasonal fluctuations in customer buying behavior (D)</p> Signup and view all the answers

Why is it important for a business to learn more about its current and potential customers?

<p>To develop and improve products according to customers' needs (A)</p> Signup and view all the answers

Study Notes

Customer Analysis and Market Measures in Market Research

  • Customer analysis is an important element of market research activities
  • Businesses try to learn more about their current and potential customers
  • Customers can be either consumers (B2C) or other businesses (B2B)
  • The buyer and user of a product may not be the same person
  • Understanding what customers do with products helps in product development
  • Knowing where customers buy products helps identify preferred distribution channels
  • It can also reveal weaknesses in distribution channels and encourage alternative channels
  • Understanding when customers buy products helps identify seasonal fluctuations
  • It can also assist in planning production and considering price differentiation
  • Learning why customers choose a product or prefer another is important for product development
  • It also helps in enhancing market share
  • Market research can also focus on measuring the market

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Description

Test your knowledge on customer analysis and market research with this quiz. Learn about identifying current and potential customers, distinguishing between B2C and B2B markets, and understanding buyer behavior.

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