Cultural Values and Consumer Behavior Studies

What is the total score range for the Exposure to Westernization Index?

Which category is NOT included in the Dieting Status Measure (DiSM)?

How is Body Mass Index (BMI) calculated?

Which social influence measure assesses participants' comparison of their appearance and dieting habits with friends?

What was the primary purpose of using bicultural participants in the study?

Which factor was NOT manipulated in the experimental design of the study?

What statistical method was used to analyze the predictive power of the Exposure to Westernization Index on dieting status?

How did researchers measure participants' impatience in the study?

What was the key difference in the cultural prime presented to participants?

What statistical method did researchers use to analyze the data collected in the study?

Study 1: Consumer Impatience and Cultural Values

Examined cultural differences in consumer impatience among bicultural Singaporean participants
Participants were primed with either Western (U.S.) or Eastern (Singaporean) cultural values through visual collages
Participants were presented with a hypothetical online shopping scenario where they could choose between standard delivery and expedited delivery
Willingness to pay for expedited delivery was used as a measure of impatience
ANOVA was used to analyze the data, examining the main effects and interactions between culture, outcome framing, and regulatory focus on consumer impatience

Study 2: Exposure to Westernization and Dieting

Investigated the relationship between exposure to Western culture and dieting behaviors among adolescent females
Participants included Chinese girls in Beijing, Chinese Australian girls, and Caucasian Australian girls
Exposure to Westernization index was created based on country of residence, birth, parents' birth, and language spoken at home
Dieting status was categorized into five groups based on reported dieting behavior over the past six months
Body Mass Index (BMI) was calculated and participants were categorized into underweight, normal, overweight, and very overweight groups
Parental and peer influences on dieting were also measured
Regression analysis was used to investigate the predictive power of exposure to Westernization on dieting status, controlling for BMI and social influences
One-way ANOVAs were conducted to compare dieting status, BMI, and social influences among the three participant groups

This quiz delves into two studies exploring the impact of cultural values on consumer impatience and dieting behaviors in diverse populations. It analyzes how bicultural influences shape decision-making in shopping scenarios and eating habits among adolescents. Test your understanding of these cultural dynamics and their implications.