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Questions and Answers
What is cultivation theory?
What is cultivation theory?
- A theory about the influence of media on perceptions of reality (correct)
- A theory about the process of cultivating relationships
- A theory about the spread of cults
- A theory about growing plants
What does cultivation theory propose?
What does cultivation theory propose?
- That media has no influence on individuals' perceptions of reality
- That media shapes individuals' perceptions of reality over time (correct)
- That media only influences individuals' perceptions of reality in the short term
- That individuals' perceptions of reality are solely influenced by personal experiences
Which of the following is a key concept of cultivation theory?
Which of the following is a key concept of cultivation theory?
- Cultural imperialism
- Social learning
- Selective exposure (correct)
- Cognitive dissonance
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Study Notes
Cultivation Theory
- Cultivation theory is a social scientific theory that suggests that exposure to media contents can cultivate, or shape, people's perceptions of reality.
- The theory proposes that the media's representation of the world, particularly with regards to violent and fearful content, can influence people's beliefs, attitudes, and behaviors.
Key Concepts
- Cultivation: The process of media shaping people's perceptions of reality, especially with regards to social norms and values.
- Mainstreaming: The idea that heavy media consumption can lead to a homogenization of views, where people's perceptions of reality become more similar to the dominant media representation.
- Resonance: The theory that the media's representation of reality resonates with people's personal experiences, making it more believable and influential.
Research and Findings
- Cultivation theory has been used to study the impact of media on various aspects of social life, including violence, crime, and social issues.
- Research has shown that heavy exposure to violent media can lead to increased fear and anxiety among viewers, as well as a distorted view of reality.
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