3 Questions
What is cultivation theory?
A theory about the influence of media on perceptions of reality
What does cultivation theory propose?
That media shapes individuals' perceptions of reality over time
Which of the following is a key concept of cultivation theory?
Selective exposure
Study Notes
Cultivation Theory
- Cultivation theory is a social scientific theory that suggests that exposure to media contents can cultivate, or shape, people's perceptions of reality.
- The theory proposes that the media's representation of the world, particularly with regards to violent and fearful content, can influence people's beliefs, attitudes, and behaviors.
Key Concepts
- Cultivation: The process of media shaping people's perceptions of reality, especially with regards to social norms and values.
- Mainstreaming: The idea that heavy media consumption can lead to a homogenization of views, where people's perceptions of reality become more similar to the dominant media representation.
- Resonance: The theory that the media's representation of reality resonates with people's personal experiences, making it more believable and influential.
Research and Findings
- Cultivation theory has been used to study the impact of media on various aspects of social life, including violence, crime, and social issues.
- Research has shown that heavy exposure to violent media can lead to increased fear and anxiety among viewers, as well as a distorted view of reality.
Test your knowledge on cultivation theory with this quiz! Explore the main concepts and proposals of cultivation theory, and see if you can identify the key concepts associated with this influential communication theory.
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