Cruising Flashcards Chapter 5

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Questions and Answers

The principal reasons for undertaking water travel back in the day were ___, _, and ___.

immigration, trade, war

What company is recognized as the inventor of cruising?

The Peninsula and Oriental Steam Navigation Company (P&O)

What was the name of the first American cruise ship?

The Quaker City

Who started traveling by sea in the early 1900s?

Wealthy landowners Signup and view all the answers

How did WWI impact cruise ships?

It led to a change in immigration policies and cruising became fashionable, increasing the number of cruise ships. Signup and view all the answers

How did air travel impact cruise ships?

More people could travel to the sight of departure for cruises. Signup and view all the answers

What are Air-Cruise Packages?

Packages that include air and cruise travel in one price. Signup and view all the answers

The cruise business is reported to be an over _____ dollar industry.

39.6 billion Signup and view all the answers

The cruise industry carries almost _____ passengers.

25 million Signup and view all the answers

What are the top three key players in the cruise industry?

Carnival Cruise Lines, Royal Caribbean Cruises, Norwegian Cruise Line (NCL) Signup and view all the answers

What is the target age group for Carnival Cruise Lines?

Ages 25-54 Signup and view all the answers

Who operates Norwegian Cruise Line?

Star Cruises Signup and view all the answers

What is the 'freestyle cruising' concept?

Passengers can dress as they wish, and eat when and where they like. Signup and view all the answers

The average cruise passenger is about _____ years old.

46 Signup and view all the answers

Most of the cruise market is for trips of _____ days.

seven Signup and view all the answers

Cruise passengers spend more per day on a _ cruise than they do on a _ one.

short, long Signup and view all the answers

What age group do short-cruise passengers usually belong to?

Gets younger each year Signup and view all the answers

Middle-aged passengers prefer to take cruises of how long?

Two to three weeks Signup and view all the answers

Round-the-world cruises are usually for the elderly.

True Signup and view all the answers

What are perpetual cruisers?

People who spend three to five months aboard different cruise ships each year. Signup and view all the answers

Passengers are remarkably loyal to their particular ship.

True Signup and view all the answers

As many as half of the passengers on a cruise may be _____ guests.

repeat Signup and view all the answers

What are the three types of cruise industry markets?

The mass, middle, and luxury Signup and view all the answers

Define the mass market in the cruise industry.

Consists of people with incomes of $30,000 - $60,000. Signup and view all the answers

What distinguishes the middle market in cruising?

People with incomes of $60,000 to $80,000. Signup and view all the answers

The luxury market consists of people with incomes higher than _____ dollars.

150,000 Signup and view all the answers

Who goes on cruises?

Everyone Signup and view all the answers

What are regional cruises?

The most popular type, typically sailing in areas like the Caribbean and Alaska. Signup and view all the answers

What are coastal cruises?

Offered in Northern Europe and the United States, closer to land. Signup and view all the answers

Describe river cruises.

European, friendly atmosphere, focusing on intimate experiences. Signup and view all the answers

What are barges in the context of cruises?

Smaller vessels that cruise inland waterways and canals. Signup and view all the answers

Define steam boating.

Unique to the U.S., traveling along major rivers. Signup and view all the answers

What are expedition and natural cruises?

Cruises focused on visiting interesting destinations and studying nature. Signup and view all the answers

What are adventure cruises?

One of the most well-known adventure cruisers is Abercrombie and Kent. Signup and view all the answers

What are sail-cruises?

Cruising under sails with a day that has no rigid structure. Signup and view all the answers

Who typically takes world cruises?

Individuals with time and money to spare. Signup and view all the answers

What are specialty and theme cruises?

Cruises with itineraries based on passengers' special interests. Signup and view all the answers

Describe deluxe cruising.

Larger ships with numerous activities and amenities. Signup and view all the answers

What is the slogan for 'caviar and champagne' ships?

'No matter what you want, the company will get it for you'. Signup and view all the answers

Define the role of a captain on a cruise ship.

Highest ranked position responsible for the safety and navigation of the ship. Signup and view all the answers

What does a hotel manager do on a cruise ship?

In charge of all hotel operations, staff, and guest relations. Signup and view all the answers

What must happen regarding vaccines on cruise ships?

Everyone must be up to date on vaccines. Signup and view all the answers

Why do viruses and bacteria spread easily on cruise ships?

Everyone is very close all the time and visits different countries. Signup and view all the answers

What is the responsibility of a staff captain?

In charge of navigation. Signup and view all the answers

What is the role of officers on a cruise ship?

Officers of the watch on the bridge for eight-hour shifts. Signup and view all the answers

What do quartermasters do?

Steer the ship under instructions from the officer of the watch. Signup and view all the answers

What is the extra staff on a ship responsible for?

Maintain the ship and address health needs of guests and staff. Signup and view all the answers

What does the food and beverage manager do?

In charge of food and beverage quality and costs. Signup and view all the answers

What is a chief purser responsible for?

Supervising all hotel operations on board. Signup and view all the answers

What are the duties of a cruise director?

In charge of onboard entertainment and activities. Signup and view all the answers

What does an officer of the watch do?

Instruct quartermaster on where to steer the ship. Signup and view all the answers

One of the primary reasons people take cruises is _____ flow of food.

the never-ending Signup and view all the answers

Study Notes

Cruising Overview

Water travel historically driven by immigration, trade, and war. Conditions were often unsanitary and uncomfortable.
The Peninsula and Oriental Steam Navigation Company (P&O) recognized as the pioneer of cruising, beginning in 1844.

American Cruise Development

The first American cruise ship, The Quaker City, launched in 1867, sailing from New York to Europe and the Middle East with immigrants aboard.

Evolution of Cruise Travel

Early 1900s saw wealthy landowners traveling by sea, leading to luxurious ocean liners, including the Titanic.
World War I influenced cruise industry dynamics, prompting changes in US immigration policies and making cruising fashionable, increasing ship construction.
Air travel expanded cruising access as many Mediterranean cruise passengers arrived by plane.

Cruise Industry Highlights

The cruise industry generates approximately $39.6 billion annually, serving nearly 25 million passengers.
Major cruise line players include Carnival Cruise Lines, Royal Caribbean Cruises, and Norwegian Cruise Line (NCL).

Key Cruise Lines

Carnival Cruise Lines focuses on 25-54 age demographics, offers round-the-clock activities, and profits from beverage services and casinos.
Royal Caribbean operates two brands and approximately 48 ships, catering to families and travelers aged 35-plus.
Norwegian Cruise Line employs a "freestyle cruising" approach, allowing flexible dining and attire, operates 19 ships with both Asian and American fleets.

Passenger Demographics and Preferences

Average cruise passenger: 46 years old, married, with a household income of $90,000.
Shorter cruises (seven days or fewer) account for most market demand; younger passengers prefer shorter trips, while middle-aged travelers opt for two to three-week cruises.
Round-the-world cruises primarily attract elderly passengers who have time and financial resources for lengthy trips.

Types of Cruises

Seven cruise types including regional cruises, coastal cruises, river cruises, barges, steam boating, expedition cruises, adventure cruises, sail-cruises, world cruises, crossings, and specialty/theme cruises.
River cruises offer an intimate setting with high-quality meals despite limited size.
World cruises last three to six months and provide luxurious experiences, costing upwards of $19,999 to $452,000 per person.

Cruise Staff and Operations

Captain oversees all ship operations, requiring extensive experience and certifications.
Cruise director manages onboard entertainment and schedules, requiring strong organizational skills and public speaking ability.
Chief steward coordinates housekeeping services, while a food and beverage manager ensures quality in dining.

Health and Safety

High potential for virus transmission due to close quarters and frequent stops in various countries; vaccination is crucial for all passengers.
Medical staff onboard typically includes two doctors and three nurses to address health needs.

Passenger Loyalty and Market Segmentation

Approximately half of cruise passengers are repeat guests, showcasing strong brand loyalty.
The cruise industry categorizes markets into mass, middle, and luxury segments based on income and cruising experience preferences.

Financial Insights

Mass market: $30,000-$60,000 income range, with costs averaging between $60 to $250 per day.
Middle market: $60,000-$80,000 income range with higher average costs of $250 to $500 per day.
Luxury market targets those earning above $150,000 with expenses exceeding $500 per day.

Dining Experience

Continuous food availability noted as a primary reason for choosing cruises.

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Description

Test your knowledge of cruising history with these flashcards! From the reasons for water travel to the origins of the first American cruise ship, this quiz covers pivotal moments. Challenge yourself to recall important facts and definitions related to maritime travel.