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How is the cruise industry responding to the technological needs of modern travelers?
What does the term 'access is the new luxury' imply in the context of cruising?
What trend indicates a significant shift in how travelers approach their vacations?
Which segment is predicted to become the largest cruise consumer by 2020?
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What characteristic of modern vacations appeals to travelers wishing to work remotely?
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What significant impact did the introduction of Boeing 707's commercial jet services have on the cruise industry?
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What significant achievement occurred in 1837 regarding steam navigation?
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Which television series, aired from 1977 to 1986, is associated with promoting the cruise industry?
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Which ship is recognized as the first transatlantic steamship?
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What was notable about P&O's SS Iberia launched in 1844?
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What major event took place in 2003 regarding Carnival Corporation?
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Which ship was introduced in 2016 as the largest cruise ship at that time?
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What unique feature did P&O's Viceroy of India introduced in 1929 have?
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What was significant about the Royal Caribbean's Explorer of the Seas launched in 2000?
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How long did the Britannia's trans-Atlantic voyage take in 1880?
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Which luxury liner was launched in 1934 and had 1,174 officers and crew?
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Which trend is associated with the cruise industry in the 2000s?
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What was a notable feature of the Norwegian Cruise Line introduced in 2006?
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During which years did 'booze cruises' allow drinking and gambling from US ports?
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What was the name of the ship that sank after colliding with an iceberg in 1912?
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What is the role of the Cruise Line International Association (CLIA)?
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What significant event took place in Manila in 2017 regarding cruise lines?
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Which of the following ports is NOT listed as a tourism gateway for cruise liners in the Philippines?
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What is considered a competitive advantage for the Philippines in the cruise industry?
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What was the passenger capacity of the MV Spectrum of the Seas, which docked in Subic in 2020?
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Which cruise ship made a call at the Davao port?
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What trend regarding cruisers was revealed by CLIA findings in 2019?
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What was the planned itinerary for the first cruise trip departing from Manila?
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Which cruise line's ship was noted for calling at the Puerto Princesa port?
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What was the economic impact of the cruise industry in USD in 2017?
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Which destination is the leading choice for Asian cruise passengers sailing outside of Asia?
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What percentage of the cruise market share did China have in 2016?
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How many new cruise ships took to the waters in 2019 according to CLIA reports?
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Which Asian country had the greatest number of scheduled port calls in 2016?
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What was the growth rate of the number of cruises from 2013 to 2016?
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Which cruise line brand characteristic is predominant in Asian waters?
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How many active cruise line brands were there in Asian waters as of 2016?
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Study Notes
Early Years of Cruise Travel
- The Peninsular Steam Navigation Company, later renamed Peninsular and Oriental Steam Navigation Company (P&O), began carrying passengers in 1837.
- Sam Cunard established the first transatlantic steamship route in 1840.
- The Great Britain, the first iron-hulled, propeller-driven customer vessel, was launched in 1843.
- P&O's SS Iberia embarked on the first documented pleasure cruise in 1844, travelling from London to Vigo, Lisbon, Malta, Istanbul, and Alexandria.
- In 1858, P&O's Ceylon hosted the first paid cruise.
- In 1884, P&O Cruises became the first dedicated leisure cruise line.
- During the 1920s and 1930s, US prohibition fueled the popularity of "booze cruises" from US ports where passengers could drink and gamble while visiting ports like Cuba, Bermuda, and the Bahamas.
- Cunard's Laconia embarked on the first world cruise in 1922, accommodating passengers in three different classes.
- P&O's Viceroy of India was launched in 1929. It was notable for being the first liner with turbo-electric power and an onboard swimming pool.
- The luxury liner RMS Queen Mary was launched in 1934.
- The SS America, an oil-fired liner capable of reaching speeds up to 25 knots, was built by United States Lines.
- The SS Normandie undertook a 21-day cruise from New York to Rio de Janeiro and back in 1938.
- The cruise industry experienced disruptions during World War II as ships like the Queen Mary and Queen Elizabeth were repurposed as troop carriers.
The Modern Cruise Industry
- The advent of commercial jet services across the Atlantic in 1958 led to a downturn in the cruise industry.
- The cruise industry experienced a revival in the 1960s, primarily centered in the United Kingdom.
- The rise of fly-cruise packages in the 1970s, facilitated by collaboration between cruise companies and airlines, contributed to the industry's growth.
- The TV series "Love Boat" aired from 1977 to 1986, featuring Princess Cruises' Pacific Princess and further popularizing cruises.
- Carnival Cruises released its first television commercial in 1984.
- The 1990s saw globalization and consolidation within the cruise industry, with mergers and acquisitions becoming commonplace.
- The 2000s ushered in a focus on cruise segmentation and lifestyle cruising.
- Royal Caribbean International's Explorer of the Seas launched in 2000.
- Cunard's Queen Mary 2 launched in 2003.
- Carnival Corporation became the largest cruise operator in 2003 after merging with P&O Princess Cruises.
- Norwegian Cruise Line (NCL) introduced the freestyle cruising concept in 2006.
- Royal Caribbean's Oasis of the Seas, the world's largest cruise ship at the time, was launched in 2009.
- Royal Caribbean's Allure of the Seas, the world's largest cruise ship at the time, was launched in 2010.
- Carnival Corporation announced its 100th ship, Carnival Magic, in 2011.
- Royal Caribbean International launched Harmony of the Seas, the world's largest cruise ship at the time, in 2016.
- Princess Cruises and NCL focused on expanding their presence in the Chinese market in 2017.
- Manila, Philippines became a cruise homeport for Star Cruises' Superstar Virgo in 2017.
- Royal Caribbean International's Oasis-class ship Symphony of the Seas, currently the largest cruise ship in operation, debuted in 2018.
Cruise Industry Trends
- The Cruise Line International Association (CLIA), the world's largest cruise industry association, advocates for safe, secure, and sustainable cruising.
- North America and Europe remain the leading cruise markets, but Asia, the Pacific, and Latin America offer significant growth potential.
- In 2016, over 24 million passengers enjoyed a cruise, with this number reaching around 30 million by 2019.
- The cruise industry generated an economic impact estimated between USD117 billion and USD134 billion in 2015-2017.
- The cruise industry provided over USD38 billion in wages in 2016 and USD45.6 billion in 2017.
- Asian cruise passengers predominantly cruise within Asia, with short sailings (4-6 nights) dominating most cruises.
- Europe is the top destination for those who cruise outside of Asia.
- China is emerging as a major growth driver for the Asian cruise economy.
- China leads the Asian cruise market in terms of passenger volume, followed by Taiwan and Singapore.
- The Asian cruise market experienced a 12% compound annual growth rate in the number of ships, 22% growth in voyages, and a 29.3% annual increase in passenger capacity from 2013 to 2016.
- There were 5,570 scheduled port calls in Asian countries in 2016, almost double the number in 2013.
- Destinations with the most significant growth and port calls in 2016 included Japan, China, and South Korea.
- Jeju Island (South Korea), Baoshan/Shanghai (China), and Singapore rank among the top three ports by total calls.
- The cruise industry in the Philippines is growing with the Department of Tourism (DOT) and CLIA collaborating to create cruise ports, itineraries, and positive guest experiences.
- Eight ports in the Philippines are identified as tourism gateways for cruise liners: Davao, Bohol, Boracay, Cebu, Manila, Puerto Princesa, Subic, and Zamboanga.
- Cruise terminals are under development in Puerto Princesa, Currimao (Ilocos Norte), and Catagbacan (Bohol).
Cruising Today and Beyond
- The cruise industry is focused on creating "Instagrammable" travel experiences to attract passengers who share their adventures online.
- Cruise lines offer onboard health and wellness programs and facilities to cater to passengers seeking rejuvenation.
- The demand for achievement-based travel is increasing. Passengers are seeking cruises that offer unique experiences like climbing mountains, spelunking, or attending workshops.
- The cruise industry is incorporating smart technology to enhance the cruise experience for technology-savvy travellers.
- Cruise lines are working to minimize their environmental footprint in collaboration with the destinations they visit.
- Cruises are increasingly making destinations previously difficult to access accessible to travelers.
- Generation Z is projected to be the largest cruise consumer group by 2020. They prioritize unique experiences, with multiple destination cruises being particularly attractive to them.
- Off-peak cruises are becoming popular, allowing travelers to escape seasonal weather patterns or experience unique travel conditions.
- Cruises are catering to modern travelers who wish to combine remote work with vacation, offering a "work and leisure combo."
- The cruise industry is increasingly catering to solo travelers, providing the independence and convenience of solo travel while exploring multiple destinations.
- Women are increasingly choosing cruises, leading to female-focused itineraries, programs, and cruises.
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Description
Explore the fascinating history of cruise travel from its inception in the early 19th century to the establishment of dedicated leisure cruise lines. Delve into significant milestones such as the first documented pleasure cruise and the impact of US prohibition on cruise popularity. This quiz highlights key figures and vessels that shaped the cruise industry.
