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Questions and Answers
According to the text, what are the attributes of successful relationships?
According to the text, what are the attributes of successful relationships?
- Effective communication
- Trust and commitment (correct)
- Mutual respect
- Shared values and goals
What is the meaning and importance of customer lifetime value?
What is the meaning and importance of customer lifetime value?
- The total revenue a customer generates over their lifetime (correct)
- The number of years a customer remains loyal
- The cost of acquiring a new customer
- The profit margin per customer
What are the five different schools of thought that contribute to our understanding of relationships and relationship management?
What are the five different schools of thought that contribute to our understanding of relationships and relationship management?
- Behavioral school, Structural school, Strategic school, Humanistic school, Cognitive school (correct)
- Functional school, Organizational school, Marketing school, Financial school, Legal school
- Transactional school, Transformational school, Collaborative school, Analytical school, Ethical school
- Psychological school, Sociological school, Economic school, Cultural school, Technological school
What is meant by an 'interactive episode' in a relationship?
What is meant by an 'interactive episode' in a relationship?
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What does the 'R' in CRM stand for?
What does the 'R' in CRM stand for?
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