18 Questions
What differentiates reverse brainstorming from traditional brainstorming?
Reverse brainstorming involves criticism while traditional brainstorming does not.
What is the primary goal of the Gordon Method in problem-solving?
To reveal the problem slowly to a suggestion group.
How does the Checklist Method assist entrepreneurs in idea generation?
By providing a list of questions or statements to guide idea development.
What is the primary purpose of the Free Association technique in creative problem-solving?
To create a chain of ideas by adding new elements to the ongoing thought process.
How does Forced Relationships technique assist in idea generation?
By analyzing relationships between elements and developing new ideas from patterns.
What is a key characteristic of the Collective Notebook Method in problem-solving?
It asks for written suggestions at least once, preferably three times, a day.
What is the primary advantage of brainwriting over brainstorming?
Brainwriting allows for more time to think and develop ideas.
Which of the following statements about brainwriting is true?
It is a silent, written process of idea generation.
In a brainwriting session, how are ideas typically shared among the group?
Ideas are written on special forms or cards that circulate within the group.
What is the typical group size recommended for a brainwriting session?
6 members
Which of the following is a key difference between brainstorming and brainwriting?
Brainstorming is verbal, while brainwriting is written.
What is the purpose of a focus group?
Both A and B are correct.
What is the primary purpose of attribute-listing in the brainstorming process?
To generate ideas by combining unrelated objects or concepts
Which brainstorming technique encourages thinking without considering limitations or resource constraints?
Big-dream approach
What is the primary focus of parameter analysis in the brainstorming process?
Identifying the relative importance of different variables or parameters
Which of the following is NOT listed as a way to define a new innovation?
Conducting market research to identify consumer needs
How might consumers evaluate new products?
By considering the amount of behavioral change or learning required
Which of the following statements about defining a new innovation is NOT true according to the text?
The product must be completely different from existing offerings
Test your knowledge of creative problem-solving techniques such as brainstorming, reverse brainstorming, the Gordon Method, and the Checklist Method. Learn how to effectively generate and evaluate ideas to overcome challenges.
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