Brainstormen met HMW-vragen

HMW Questions (How Might We...)

• HMW questions are used to find solutions to problems, using the format "How might we..." or "How could we...?"
• "How" implies action and a search for solutions.
• "Might" and "Could" suggest multiple possibilities & room for experimentation.
• "We" emphasizes teamwork and collaborative problem-solving.
• Focus on one problem at a time.
• Clearer problem statements lead to clearer solutions.
• Use simple, positive language. Avoid negative words.

Brainstorming Principles

• Aim for quantity and variety of ideas.
• Be open to risk and don't settle too quickly.
• Suspend judgment; all ideas are welcome.
• "Hitchhiking" on others' ideas is encouraged- building upon existing ideas for new ones.
• Actively listen to others with an open mind.

Brainstorming Tools & Methods

• Silent Brainstorm/Brainwriting: An introverted brainstorming approach useful for tackling 'blocking'.

  • Individual, silent work.
  • Speeds the process, reducing social anxiety, and prevents one person from dominating.

• Pile-Up/Inspiration Sources:

  • Each person contributes one idea, then the next person and so on.
  • The focus is on listening and compiling ideas.

• New Target Groups:

  • HMW questions focus on inspiring new target audiences.
  • The goal is to generate many ideas.

• New Channels (Communication or Sales):

  • HMW questions explore inspiring more people through new communication channels.
  • Focuses on 'what if' possibilities.

• New Offerings (Products or Services):

  • HMW questions suggest new offerings to inspire more people.
  • Uses a random word picker for idea generation.

• Trends:

  • Identify mega-trends.
  • Apply the trend to your company's goals

• If needed, switch to other mega-trends

• Continuous Idea Generation (Piling Up):

  • The process of continuously generating ideas.

• Clustering:

  • Group similar ideas into clusters.
  • Give each cluster a catchy name.
  • Capture the clusters visually (photos or drawings).

• Love Idea (Concept Card):

  • Turning a "Love Idea" into a "Concept Card" makes it tangible.
  • Steps to create:
    • Catchy title.
    • One-sentence description.
    • Visual representation (sketch/drawing/diagram).
  • The goal is clear communication of the concept.

Scoring & Selection of Ideas

• Cocd-Box Method: Evaluates ideas based on originality and feasibility.
• X-axis = Originality (0-10).
• Y-axis= Feasibility (0-10).
• Different quadrants represent different categories of ideas (e.g., blue for feasible, but not highly original, and red for both original and feasible)
  • Scoring process to choose best ideas from the pool of generated ideas.

Innovation Fair Pitch

• Preparing a pitch for an innovation fair.

Ontdek hoe je effectieve HMW-vragen kunt formuleren om creatieve oplossingen te vinden. Dit quiz biedt inzicht in brainstormprincipes en technieken om ideeën te genereren en samen te werken. Leer hoe je duidelijkere probleemverklaringen kunt maken voor betere resultaten.