Creative Industries 1: Elements and Principles of Art

Study Notes

Lines: The most fundamental element.
Shape: Areas in a two-dimensional space, divided into:
- Geometric: Measurable forms.
- Organic: Complex and difficult to measure.
Form: Three-dimensional shapes incorporating depth.
Texture: Surface quality, affecting visual and tactile experiences.
Space: Designated areas serving specific purposes in artwork.
Color: Perceived phenomena, includes:
- Hue: The color's name.
- Saturation: Color intensity.
- Value: The lightness or darkness of the color.
Value: Utilizes light and dark, creating shades and highlights.

Unity: Overall wholeness; key goal of artwork.
Harmony: Blending and balance of elements.
Contrast: Differences in values, colors, shapes, and textures.
Gradation: Gradual changes in visual elements.
Variety: Introduction of slight differences.
Pattern: Repetitive elements, can be planned or random.
Repetition: Utilizes the same elements consistently, pairs with pattern.
Movement: Guides viewers' eyes throughout the artwork.
Rhythm: Creates an active feel or suggests vibration.
Balance: Visual weight distribution:
- Symmetric: Equal weight on both sides.
- Asymmetric: Unevenly weighted visuals.
- Radial: Elements radiate from a central point.
Emphasis: Highlights specific areas to attract attention.
Proportion: Relationship of parts to each other and to the whole work.
Simplicity: Use of few similar elements for uniformity.

Visual Arts: Diverse expressions across cultures and periods.
- Stained Glass, Sculpture, Assemblage, Painting.
Architecture: Involves buildings and structural design.
- Includes Architectural design, Interior Design, Landscape architecture.
Media Arts: Relies on technology for expression.
- Encompasses Television, Radio, Magazines, Kiosks.

Fine Arts: Emphasis on craftsmanship.
- Includes Drawing, Painting, Printmaking, Sculpture.
Contemporary Arts: Art reflective of modern times.
- Features Assemblage, Installation, Mixed Media.
Decorative Arts and Crafts: Functional and aesthetic design.
- Incorporates Mosaic Arts, Tapestry, Ceramics, Glass Art.
Other Applied Arts: Broad definitions within visual arts.
- Examples include Tattoo Art, Interior Design, Body Painting.

Two-Dimensional Art: Lacks depth, has length and width.
- Includes Painting, Drawing, Printmaking, Collage, Stained Glass, Mosaic.
Three-Dimensional Art: Occupies space with height, width, and depth.
- Primarily represented by Sculpture and Found Objects.

Aural Media: Engaged through sound.
- Examples include Radio advertising, Music, CDs, MP3s, Vinyl Records.
Print Media: Physical media perceived visually.
- Encompasses Newspapers, Magazines, Flyers, Posters.
Visual Media: Non-printed, yet visually consumed media.
- Includes Television, Cinema, Video games, Documentaries.
Digital Media: Content in a machine-readable format.
- Covers Websites, Text messages, Kiosks, E-books, Video games.