Creative Industries 1: Elements and Principles of Art

Elements of Arts

• Building blocks essential for creating artwork.
• Seven key elements define artistic expression.

Seven Elements of Art

• Lines: The most fundamental element.
• Shape: Areas in a two-dimensional space, divided into:
  • Geometric: Measurable forms.
  • Organic: Complex and difficult to measure.
• Form: Three-dimensional shapes incorporating depth.
• Texture: Surface quality, affecting visual and tactile experiences.
• Space: Designated areas serving specific purposes in artwork.
• Color: Perceived phenomena, includes:
  • Hue: The color's name.
  • Saturation: Color intensity.
  • Value: The lightness or darkness of the color.
• Value: Utilizes light and dark, creating shades and highlights.

Principles of Art

• Unity: Overall wholeness; key goal of artwork.
• Harmony: Blending and balance of elements.
• Contrast: Differences in values, colors, shapes, and textures.
• Gradation: Gradual changes in visual elements.
• Variety: Introduction of slight differences.
• Pattern: Repetitive elements, can be planned or random.
• Repetition: Utilizes the same elements consistently, pairs with pattern.
• Movement: Guides viewers' eyes throughout the artwork.
• Rhythm: Creates an active feel or suggests vibration.
• Balance: Visual weight distribution:
  • Symmetric: Equal weight on both sides.
  • Asymmetric: Unevenly weighted visuals.
  • Radial: Elements radiate from a central point.
• Emphasis: Highlights specific areas to attract attention.
• Proportion: Relationship of parts to each other and to the whole work.
• Simplicity: Use of few similar elements for uniformity.

Steps in Art Criticism

• Description: Identify elements present.
• Analysis: Examine principles used in the piece.
• Interpretation: Engage with the artwork empathetically.
• Evaluation/Judgement: Assess overall success or impact.

Domains of Arts

• Visual Arts: Diverse expressions across cultures and periods.
  • Stained Glass, Sculpture, Assemblage, Painting.
• Architecture: Involves buildings and structural design.
  • Includes Architectural design, Interior Design, Landscape architecture.
• Media Arts: Relies on technology for expression.
  • Encompasses Television, Radio, Magazines, Kiosks.

General Categories of Visual Arts

• Fine Arts: Emphasis on craftsmanship.
  • Includes Drawing, Painting, Printmaking, Sculpture.
• Contemporary Arts: Art reflective of modern times.
  • Features Assemblage, Installation, Mixed Media.
• Decorative Arts and Crafts: Functional and aesthetic design.
  • Incorporates Mosaic Arts, Tapestry, Ceramics, Glass Art.
• Other Applied Arts: Broad definitions within visual arts.
  • Examples include Tattoo Art, Interior Design, Body Painting.

Common Types of Visual Arts

• Two-Dimensional Art: Lacks depth, has length and width.
  • Includes Painting, Drawing, Printmaking, Collage, Stained Glass, Mosaic.
• Three-Dimensional Art: Occupies space with height, width, and depth.
  • Primarily represented by Sculpture and Found Objects.

Different Forms of Media

• Aural Media: Engaged through sound.
  • Examples include Radio advertising, Music, CDs, MP3s, Vinyl Records.
• Print Media: Physical media perceived visually.
  • Encompasses Newspapers, Magazines, Flyers, Posters.
• Visual Media: Non-printed, yet visually consumed media.
  • Includes Television, Cinema, Video games, Documentaries.
• Digital Media: Content in a machine-readable format.
  • Covers Websites, Text messages, Kiosks, E-books, Video games.

Drawing Shadows in Perspective

• Light Source: Determines shadow's direction and length.
• Object: The item that creates the shadow.
• Ground Plane: Surface on which the shadow is cast.

Chiaroscuro

• Derived from Italian terms for light (chiaro) and darkness (scuro).
• Technique emphasizes shadows and a light source to create depth and tone.
• Focuses on the interplay between light and darkness.

Parts of a Composition with Chiaroscuro

• Source of Light: Direction from which light emanates.