Art Fundamentals: Elements of Design

Form is a two-dimensional concept that defines the edges of shapes.

Value is responsible for the simulated appearance of texture in a design.

Positive space refers to the areas of the work without a subject.

Proportion is the concept of visual equilibrium that reconciles opposing forces in a composition.

Emphasis is used to create the look and feeling of action in a design.

Line is a three-dimensional concept that defines the edges of shapes and forms.

In graphic design, a line is only the stroke of a pen or pencil.

Complementary colors are groups of three colors that are next to each other on the color wheel.

Rhythm in design is created by the careful placement of identical elements in a work of art.

Unity in design is achieved by combining visual elements to achieve intricate and complex relationships.

A horizontal line in design suggests a feeling of motion and loss of control.

Color is only used in design to create a mood within the piece and tell a story about the brand.