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What are the three steps involved in differentiation and positioning?
What are the three steps involved in differentiation and positioning?
- Creating a competitive advantage, segmenting the market, setting prices
- Identifying differentiations to create competitive advantage, choosing advantages to build a position, selecting an overall positioning strategy (correct)
- Creating brand awareness, launching promotions, setting prices
- Identifying differentiations, selecting a target market, setting prices
What is a brand's full positioning known as?
What is a brand's full positioning known as?
- Value proposition (correct)
- Brand identity
- Market targeting
- Market segmentation
Which of the following is NOT a major step in designing a customer value-driven marketing strategy?
Which of the following is NOT a major step in designing a customer value-driven marketing strategy?
- Market segmentation
- Positioning
- Targeting
- Differentiation (correct)
What does a company do after identifying differentiations to create competitive advantage?
What does a company do after identifying differentiations to create competitive advantage?
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Which of the following is crucial for companies to differentiate and position their products effectively?
Which of the following is crucial for companies to differentiate and position their products effectively?
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What is the key factor in building a competitive advantage through differentiation and positioning?
What is the key factor in building a competitive advantage through differentiation and positioning?
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Which step involves choosing advantages to build a position?
Which step involves choosing advantages to build a position?
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