Creating Customer Value in Marketing Logistics
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Questions and Answers

Which factor is crucial for the success of a business organization?

  • The availability of alternative choices
  • The high product performance and service quality
  • The strength of its relationships with customers (correct)
  • The power of its brand or corporate image

Customers today expect

  • Limited alternative choices
  • Low product performance and service quality
  • Strong brand or corporate image
  • High product performance and service quality (correct)

What is the key challenge in winning and retaining customers?

  • Enhancing brand value
  • Meeting customer expectations
  • Understanding customer values (correct)
  • Focusing on pricing

Why has the power of a brand or corporate image diminished?

<p>Customers recognize that there are always alternative choices available (A)</p> Signup and view all the answers

What is the transition discussed in the text?

<p>Transition from brand value to customer value (C)</p> Signup and view all the answers

Which of the following is NOT a factor that customers expect in today's market?

<p>Brand recognition (B)</p> Signup and view all the answers

What is the main reason why long-term relationships with customers are important for the success of a business organization?

<p>Increased profitability (C)</p> Signup and view all the answers

What is the key challenge in winning and retaining customers according to the text?

<p>Enhancing customer value (C)</p> Signup and view all the answers

Why has the power of a brand or corporate image diminished according to the text?

<p>Customers recognize alternative choices (B)</p> Signup and view all the answers

What is crucial for the success of a business organization according to the text?

<p>Strong relationships with customers (B)</p> Signup and view all the answers

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