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Creating Customer Value in Marketing Logistics

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Creating Customer Value in Marketing Logistics

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Questions and Answers

Which factor is crucial for the success of a business organization?

The availability of alternative choices

The high product performance and service quality

The strength of its relationships with customers (correct)

The power of its brand or corporate image

Customers today expect

Limited alternative choices

Low product performance and service quality

Strong brand or corporate image

High product performance and service quality (correct)

What is the key challenge in winning and retaining customers?

Enhancing brand value

Meeting customer expectations

Understanding customer values (correct)

Focusing on pricing

Why has the power of a brand or corporate image diminished?

Customers recognize that there are always alternative choices available Signup and view all the answers

What is the transition discussed in the text?

Transition from brand value to customer value Signup and view all the answers

Which of the following is NOT a factor that customers expect in today's market?

Brand recognition Signup and view all the answers

What is the main reason why long-term relationships with customers are important for the success of a business organization?

Increased profitability Signup and view all the answers

What is the key challenge in winning and retaining customers according to the text?

Enhancing customer value Signup and view all the answers

Why has the power of a brand or corporate image diminished according to the text?

Customers recognize alternative choices Signup and view all the answers

What is crucial for the success of a business organization according to the text?

Strong relationships with customers Signup and view all the answers