Podcast
Questions and Answers
What is the focus of the research conducted by Bernard Cova and Karin Holstius?
What is the focus of the research conducted by Bernard Cova and Karin Holstius?
The marketing of projects
What is the proposed use of the developed model for international project marketing?
What is the proposed use of the developed model for international project marketing?
Creating competitive advantage in project business
What is the status of project marketing in terms of theoretical concepts and research validation?
What is the status of project marketing in terms of theoretical concepts and research validation?
It lacks its own theoretical corpus of original concepts validated by research
What is the significance of projects in the context of international business operations and strategic choices?
What is the significance of projects in the context of international business operations and strategic choices?
How many key success factors for project business were isolated in the first empirical study?
How many key success factors for project business were isolated in the first empirical study?
What is the relationship between the different stages in the building process and the seller's project marketing cycle?
What is the relationship between the different stages in the building process and the seller's project marketing cycle?
What is the main conclusion drawn from the combination of the two separate research approaches?
What is the main conclusion drawn from the combination of the two separate research approaches?
How does the text describe the overlap of project marketing with corporate functions?
How does the text describe the overlap of project marketing with corporate functions?
What is the big advantage of project business?
What is the big advantage of project business?
What is the purpose of the article?
What is the purpose of the article?
What research approach is used in the article?
What research approach is used in the article?
What does the article aim to identify through empirical studies?
What does the article aim to identify through empirical studies?
Why does project business require organizational readiness and a new management approach?
Why does project business require organizational readiness and a new management approach?
In which market areas can firms gain relative superiority in project business?
In which market areas can firms gain relative superiority in project business?
What do new demands in international markets not necessarily require in project business?
What do new demands in international markets not necessarily require in project business?
What type of success factors does the article aim to establish?
What type of success factors does the article aim to establish?
What are the three key success factors for a firm engaging in project business?
What are the three key success factors for a firm engaging in project business?
How many major action variables for the marketing of projects were identified in the second study?
How many major action variables for the marketing of projects were identified in the second study?
What are the six major action variables for the marketing of projects?
What are the six major action variables for the marketing of projects?
What did the conceptual combination of the two sets of factors result in?
What did the conceptual combination of the two sets of factors result in?
What needs to be done with the hypothetical project-winning model?
What needs to be done with the hypothetical project-winning model?
What are the two major characteristics of project marketing highlighted in the study?
What are the two major characteristics of project marketing highlighted in the study?
What do the results presented in the study support the idea of, in project marketing?
What do the results presented in the study support the idea of, in project marketing?
What does the creation of the 'European network on project marketing and systems selling' aim to do?
What does the creation of the 'European network on project marketing and systems selling' aim to do?
Who are the authors of the 1989 article 'New vistas in competitive bidding strategies'?
Who are the authors of the 1989 article 'New vistas in competitive bidding strategies'?
In which conference were the proceedings of 'Project marketing: Clarification of a concept and basis for theory building' presented?
In which conference were the proceedings of 'Project marketing: Clarification of a concept and basis for theory building' presented?
