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Marketing Management Project for Class 12th: Chocolate Product

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Marketing Management Project for Class 12th: Chocolate Product

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Questions and Answers

What is the focus of the business studies project for class 12th?

Marketing management of a chocolate product

What class is the project intended for?

Class 12th

What is the main topic of the project?

Marketing management

What are some examples of qualitative marketing research?

Focus groups and various types of interviews Signup and view all the answers

What is an example of quantitative marketing research?

Statistical surveys Signup and view all the answers

What is an example of an experimental marketing research technique?

Test markets Signup and view all the answers

What is the purpose of a brand audit?

To examine a brand's current position in an industry compared to its competitors and assess its effectiveness Signup and view all the answers

What are the six questions that should be examined in a brand audit?

How well the business's current brand strategy is working, the company's established resource strengths and weaknesses, its extern.Existing questions Signup and view all the answers

Study Notes

Marketing Management

Focuses on the practical application of marketing orientation, techniques, and methods inside enterprises and organizations
Involves managing a firm's marketing resources and activities

Tools and Analysis

Employs tools from economics and competitive strategy to analyze the industry context
Includes Porter's five forces analysis
Analyzes strategic groups of competitors
Uses value chain analysis

Competitor Analysis

Builds detailed profiles of each competitor in the market
Examines relative competitive strengths and weaknesses using SWOT analysis
Analyzes competitor's cost structure, sources of profits, resources, and competencies
Examines competitive positioning, product differentiation, and degree of vertical integration
Examines historical responses to industry developments and other factors

Market Research

Involves performing a primary analysis using various techniques
Implements market research and marketing research

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Description

Explore the intricacies of marketing management in the context of launching a chocolate product with this business studies project tailored for class 12th students. Delve into market research, product positioning, and promotional strategies specific to the chocolate industry.