8 Questions
What is the focus of the business studies project for class 12th?
Marketing management of a chocolate product
What class is the project intended for?
Class 12th
What is the main topic of the project?
Marketing management
What are some examples of qualitative marketing research?
Focus groups and various types of interviews
What is an example of quantitative marketing research?
Statistical surveys
What is an example of an experimental marketing research technique?
Test markets
What is the purpose of a brand audit?
To examine a brand's current position in an industry compared to its competitors and assess its effectiveness
What are the six questions that should be examined in a brand audit?
How well the business's current brand strategy is working, the company's established resource strengths and weaknesses, its extern.Existing questions
Study Notes
Marketing Management
- Focuses on the practical application of marketing orientation, techniques, and methods inside enterprises and organizations
- Involves managing a firm's marketing resources and activities
Tools and Analysis
- Employs tools from economics and competitive strategy to analyze the industry context
- Includes Porter's five forces analysis
- Analyzes strategic groups of competitors
- Uses value chain analysis
Competitor Analysis
- Builds detailed profiles of each competitor in the market
- Examines relative competitive strengths and weaknesses using SWOT analysis
- Analyzes competitor's cost structure, sources of profits, resources, and competencies
- Examines competitive positioning, product differentiation, and degree of vertical integration
- Examines historical responses to industry developments and other factors
Market Research
- Involves performing a primary analysis using various techniques
- Implements market research and marketing research
Explore the intricacies of marketing management in the context of launching a chocolate product with this business studies project tailored for class 12th students. Delve into market research, product positioning, and promotional strategies specific to the chocolate industry.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
