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Questions and Answers
What is the purpose of corporate identity management?
What is the purpose of corporate identity management?
- To establish a negative image with stakeholders.
- To establish a favorable image with stakeholders. (correct)
- To generate losses for the organization.
- To create confusion among stakeholders.
What is the strategic value of a good corporate reputation?
What is the strategic value of a good corporate reputation?
- It has no impact on the organization's success.
- It ensures rejection and illegitimacy from stakeholders.
- It generates losses and offers a competitive disadvantage
- It ensures acceptance and legitimacy from stakeholders, generates returns, and offers a competitive advantage (correct)
What is the corporate identity mix based on?
What is the corporate identity mix based on?
- Product development, research, and innovation.
- Sales, marketing, and advertising.
- Symbolism, communication, and behavior of members. (correct)
- Financial management, accounting, and auditing.
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Study Notes
- Corporate identity management aims to establish a favorable image with stakeholders.
- This favorable image translates into propensity to buy, work for or invest in the organization.
- A good corporate reputation has strategic value for the organization.
- It ensures acceptance and legitimacy from stakeholders, generates returns, and offers a competitive advantage.
- Corporate identity is based on the organization's core values, history, and culture.
- It informs every part of the organization's strategy.
- Corporate identity is an intangible asset of the organization.
- It is difficult to replicate by competing firms.
- The corporate identity mix is based on symbolism, communication, and behavior of members.
- A good corporate reputation is based on corporate identity.
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