Cooperation and Platform Strategy Quiz
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Questions and Answers

What is the title of the working paper written by Ahlert and Evanschitzky?

Erfolgsfaktoren des Multi-Channel-Managements

In which year was the working paper written by Ahlert and Evanschitzky accessed?

2014

Who wrote the article 'Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce'?

Albers, S.; Peters, K.

What is the title of the book written by Bernecker and Beilharz?

<p>Social Media Marketing: Strategien, Tipps und Tricks für die Praxis</p> Signup and view all the answers

According to T. Boersma, why is web excellence a key topic for successful retailers?

<p>Because the Internet is revolutionizing the retail industry</p> Signup and view all the answers

What is the title of the article written by P. Bower?

<p>Consumer Goods, Direct-to-Consumer, and S&amp;OP—A Doomed Marriage</p> Signup and view all the answers

What is the challenge for multichannel services according to H.-C. Chiu and colleagues?

<p>Cross-Channel Free-Riding Behavior</p> Signup and view all the answers

What is the abbreviation for MSc BIS EMB?

<p>Master of Science in Business Information Systems – E-Business and Multichannel Commerce</p> Signup and view all the answers

What is the abbreviation for S&OP?

<p>Sales and Operations Planning</p> Signup and view all the answers

What is the full name of the Liza Institute for Information Systems?

<p>Liza Institute for Information Systems</p> Signup and view all the answers

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