10 Questions
What is the title of the working paper written by Ahlert and Evanschitzky?
Erfolgsfaktoren des Multi-Channel-Managements
In which year was the working paper written by Ahlert and Evanschitzky accessed?
2014
Who wrote the article 'Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce'?
Albers, S.; Peters, K.
What is the title of the book written by Bernecker and Beilharz?
Social Media Marketing: Strategien, Tipps und Tricks für die Praxis
According to T. Boersma, why is web excellence a key topic for successful retailers?
Because the Internet is revolutionizing the retail industry
What is the title of the article written by P. Bower?
Consumer Goods, Direct-to-Consumer, and S&OP—A Doomed Marriage
What is the challenge for multichannel services according to H.-C. Chiu and colleagues?
Cross-Channel Free-Riding Behavior
What is the abbreviation for MSc BIS EMB?
Master of Science in Business Information Systems – E-Business and Multichannel Commerce
What is the abbreviation for S&OP?
Sales and Operations Planning
What is the full name of the Liza Institute for Information Systems?
Liza Institute for Information Systems
Cooperation with Trading Partners and Platform Strategy Quiz: Test your knowledge on how businesses collaborate with trading partners and develop platform strategies. Learn about sales strategies via online pure-players, electronic marketplaces, search engines, price comparison platforms, rating portals, and social networks. Perfect for those interested in Institute for Information Systems and Multichannel Business Information Systems.
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