Podcast
Questions and Answers
True or false: Multi-channel management is a key success factor in the field of information systems?
True or false: Multi-channel management is a key success factor in the field of information systems?
True
True or false: The electronic commerce has revolutionized the retail industry?
True or false: The electronic commerce has revolutionized the retail industry?
True
True or false: Social media marketing is not relevant for successful retailers?
True or false: Social media marketing is not relevant for successful retailers?
False
True or false: The internet has had no impact on the retail industry?
True or false: The internet has had no impact on the retail industry?
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True or false: Direct-to-consumer sales and sales and operations planning have a doomed marriage?
True or false: Direct-to-consumer sales and sales and operations planning have a doomed marriage?
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True or false: Cross-channel free-riding behavior is a challenge for multichannel services?
True or false: Cross-channel free-riding behavior is a challenge for multichannel services?
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True or false: The Liza Institute is specialized in multichannel commerce and online direct sales?
True or false: The Liza Institute is specialized in multichannel commerce and online direct sales?
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True or false: The literature mentioned in the text is focused on the role of technology in retail?
True or false: The literature mentioned in the text is focused on the role of technology in retail?
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True or false: The text refers to a working paper on hybridity and internet economics?
True or false: The text refers to a working paper on hybridity and internet economics?
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True or false: The text mentions a book about web excellence in e-commerce?
True or false: The text mentions a book about web excellence in e-commerce?
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What are the success factors of multi-channel management according to Ahlert and Evanschitzky?
What are the success factors of multi-channel management according to Ahlert and Evanschitzky?
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What is the focus of Albers and Peters' research on the value chain of trade in the age of electronic commerce?
What is the focus of Albers and Peters' research on the value chain of trade in the age of electronic commerce?
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What do Avery, Steenburgh, Deighton, and Caravella predict in their research about cross-channel elasticities over time?
What do Avery, Steenburgh, Deighton, and Caravella predict in their research about cross-channel elasticities over time?
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What is the topic of Bernecker and Beilharz's book on social media marketing?
What is the topic of Bernecker and Beilharz's book on social media marketing?
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According to Boersma, why is web excellence a key issue for successful retailers?
According to Boersma, why is web excellence a key issue for successful retailers?
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What is Bower's perspective on the relationship between consumer goods, direct-to-consumer sales, and sales and operations planning?
What is Bower's perspective on the relationship between consumer goods, direct-to-consumer sales, and sales and operations planning?
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What is the challenge for multichannel services according to Chiu, Hsieh, Roan, Tseng, and Hsieh?
What is the challenge for multichannel services according to Chiu, Hsieh, Roan, Tseng, and Hsieh?
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What is the specific focus of the text on web-excellence in e-commerce according to Heinemann and Haug?
What is the specific focus of the text on web-excellence in e-commerce according to Heinemann and Haug?
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What is the role of social media marketing for successful retailers?
What is the role of social media marketing for successful retailers?
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What is the challenge for multichannel services mentioned in the text?
What is the challenge for multichannel services mentioned in the text?
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What is the specific focus of the literature on web-excellence in e-commerce according to Boersma?
What is the specific focus of the literature on web-excellence in e-commerce according to Boersma?
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What do Avery, Steenburgh, Deighton, and Caravella predict in their research about cross-channel elasticities over time?
What do Avery, Steenburgh, Deighton, and Caravella predict in their research about cross-channel elasticities over time?
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What is the challenge for multichannel services mentioned in the text?
What is the challenge for multichannel services mentioned in the text?
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What is Bower's perspective on the relationship between consumer goods, direct-to-consumer sales, and sales and operations planning?
What is Bower's perspective on the relationship between consumer goods, direct-to-consumer sales, and sales and operations planning?
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What is the role of social media marketing for successful retailers?
What is the role of social media marketing for successful retailers?
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What are the success factors of multi-channel management according to Ahlert and Evanschitzky?
What are the success factors of multi-channel management according to Ahlert and Evanschitzky?
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What is the topic of Bernecker and Beilharz's book on social media marketing?
What is the topic of Bernecker and Beilharz's book on social media marketing?
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True or false: Social media marketing is not relevant for successful retailers?
True or false: Social media marketing is not relevant for successful retailers?
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True or false: The text mentions a book about web excellence in e-commerce?
True or false: The text mentions a book about web excellence in e-commerce?
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True or false: The electronic commerce has revolutionized the retail industry?
True or false: The electronic commerce has revolutionized the retail industry?
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