Consumer Markets and Buying Behaviors: Family Life Cycle Stages Quiz

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Questions and Answers

What factor dictates buyer behavior by influencing the amount and quantity of purchase?

  • Lifestyle
  • Perception
  • Economic capability (correct)
  • Personality

Which characteristic pattern of an individual refers to differences in thinking, feeling, and behaving?

  • Lifestyle
  • Motivation
  • Personality (correct)
  • Perception

Which perceptual process refers to how customers remember brand messaging based on their beliefs and values?

  • Selective retention (correct)
  • Selective attention
  • Selective distortion
  • Perception

What term is used to describe how consumers interpret brand messaging to fit their preconceptions of the brand?

<p>Selective distortion (D)</p> Signup and view all the answers

Organizational markets refer to individual companies that purchase goods and services for what type of use?

<p>Business operations (A)</p> Signup and view all the answers

Which factor addresses the issue of why a consumer buys a product and what needs they are trying to satisfy?

<p>Motivation (B)</p> Signup and view all the answers

Who is the person that initially suggests buying a particular product or service in the family buying role?

<p>Initiator (C)</p> Signup and view all the answers

Which step involves comparing the attributes, features, and selling price of various brands of products or services?

<p>Step 3: Alternatives Evaluation (C)</p> Signup and view all the answers

In consumer markets, what do marketing inputs refer to?

<p>Elements of the marketing mix (4 P's) (A)</p> Signup and view all the answers

Who is responsible for making the final decision in the family buying role?

<p>Decider (A)</p> Signup and view all the answers

Which consumer market primarily consists of products used in everyday lives?

<p>Consumer market (C)</p> Signup and view all the answers

In which step of consumer behavior does the consumer evaluate the ability of the product or service to satisfy their recognized need or problem?

<p>Post-Purchase Behavior (C)</p> Signup and view all the answers

What is a characteristic of the Bachelor/Bachelorette stage when it comes to their financial situation?

<p>They rely on their parents for finances. (C)</p> Signup and view all the answers

Which stage is characterized by spending on nursery and kindergarten education?

<p>Married couple with eldest child below elementary (D)</p> Signup and view all the answers

What kind of expenses do a married couple with the youngest child over six primarily focus on according to the text?

<p>School nutrition, uniforms, books, and allowances (C)</p> Signup and view all the answers

In which stage do older married couples typically experience increased savings?

<p>Older married couple with all children living on their own (A)</p> Signup and view all the answers

What is an expected consumer behavior linked to lawyers according to the text?

<p>Buying dress, necktie, and suits (B)</p> Signup and view all the answers

What kind of housing change might be seen in a Widow/Widower in the labor force stage?

<p>Transitioning to a small condominium unit (C)</p> Signup and view all the answers

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