Family Dynamics and Consumer Behavior Quiz

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Questions and Answers

What is the traditional living arrangement with a married couple and their children?

Nuclear Family

What percentage of Canadians were urban dwellers in 2006?

80%

What type of family structure involves several generations living together?

Extended Family

What is a housing unit containing at least one family, married or living common law, or a lone parent of any marital status with or without children who have never married and are still living at home?

Family Household Signup and view all the answers

What type of decision making involves joint decisions made by the couple?

Syncratic Decision Signup and view all the answers

In consumer socialization, children learn about the marketplace primarily from which two influences?

Family and media Signup and view all the answers

What is the term for individuals or groups that have a significant effect on an individual's evaluations, aspirations, or behavior?

Reference groups Signup and view all the answers

Which parenting style is characterized by being lenient and permissive?

Laissez-faire Signup and view all the answers

What term is used for the process where people, especially children, learn the skills to function in the marketplace?

Consumer socialization Signup and view all the answers

In which type of purchase decision does the group agree on a desired purchase with minor differences in how the purchase takes place?

Consensual Purchase Decision Signup and view all the answers

What is the term for the person who brings up the idea in the family decision-making process?

The Initiator Signup and view all the answers

What term is used when a parent is influenced by a child's desire?

Parental yielding Signup and view all the answers

What is the term for the process through which children learn consumption-related information?

Consumer socialization Signup and view all the answers

Which factor can influence the impact of reference groups on consumer behavior?

All of the above Signup and view all the answers

In which type of decision making does one person mostly decide, without joint input?

Autonomic Decision Signup and view all the answers

What term is used for individuals or groups that have a significant effect on an individual's evaluations, aspirations, or behavior?

Reference groups Signup and view all the answers

What proportion of people lived in a traditional family in Canada in 1996?

45% Signup and view all the answers

In 2011, what proportion of young adults aged 20-29 lived in the parental home in Canada?

42.3% Signup and view all the answers

What was the average number of children per family in Canada in 2006?

2.5 Signup and view all the answers

What is the divorce rate in Canada according to the Feldstien Family Law Group?

40% Signup and view all the answers

What is the trend in the age at first marriage in Canada from 1972 to 2008?

Increased Signup and view all the answers

What is the proportion of same-sex married couples in Canada in 2011 compared to 2006?

Nearly tripled Signup and view all the answers

What was the proportion of step families among couple families with children in the 2011 Census of Population in Canada?

One in eight Signup and view all the answers

What is the proportion of young men living at home compared to young women in Canada?

More likely Signup and view all the answers

What is the trend in the number of young adults living with their parents in the U.S. between 1940 and 2016?

Increased Signup and view all the answers

What is the term used to describe older children who have never left the family home?

Kangaroo Generation Signup and view all the answers

What is the term used to describe kids who have moved out and then returned to the family home?

Boomerang Kids Signup and view all the answers

What is the term used to describe parents 'in the middle' who may take care of their own young family as well as older family members?

Sandwich Generation Signup and view all the answers

Which factor affects family conflict and roles in consumer behavior?

Involvement and utility Signup and view all the answers

What type of decisions involve bargaining, coercion, or compromise in a family setting?

Accommodative decisions Signup and view all the answers

What is the term for a decision made by one person in a family setting?

Autonomic decision Signup and view all the answers

What influences children's gender roles and consumer behavior apart from parenting styles?

Exposure in daycare Signup and view all the answers

Which group has a significant effect on individual evaluations, aspirations, and behavior in consumer behavior?

Reference groups Signup and view all the answers

What kind of decisions are joint decisions made by the couple in a family setting?

Syncratic decisions Signup and view all the answers

What is the term for a parent being influenced by a child's desires in consumer behavior?

Parental yielding Signup and view all the answers

What do children learn consumer socialization from at an early age?

Family, media, and retail environments Signup and view all the answers

What type of decisions involve the group agreeing on a desired purchase in a family setting?

Consensual decisions Signup and view all the answers

What is the term for a decision made by the couple in a family setting?

Syncratic decision Signup and view all the answers

What influences children's gender roles and consumer behavior apart from media exposure?

Daycare exposure Signup and view all the answers

What is the term for the ability to distinguish reality from persuasive messages in children's consumption-related information?

Media literacy Signup and view all the answers

What does normative influence in reference groups involve?

Setting and enforcing fundamental standards of conduct Signup and view all the answers

What is the primary characteristic of aspirational reference groups?

Composed of idealized figures such as successful people Signup and view all the answers

What does informational influence in reference groups involve?

Seeking information about brands from professional groups Signup and view all the answers

What is the impact of social media on reference groups?

Created virtual reference groups with diverse platforms Signup and view all the answers

What is the primary influence in utilitarian reference groups?

Consumer's own preference and the preferences of their social circle or family Signup and view all the answers

What is the characteristic of kidfluencers in marketing?

They have become influential in marketing Signup and view all the answers

What do different types of community participants have in varying levels?

Interest and attachment Signup and view all the answers

What does value-expressive influence in reference groups involve?

Involves individuals feeling that a brand will enhance their image Signup and view all the answers

What is the impact of reference groups on behavior?

Leading to conformity and the imitation of admired individuals Signup and view all the answers

What do large/formal or small/informal reference groups refer to?

Size and structure of the reference groups Signup and view all the answers

What is the impact of social media on a person's sense of identity?

Affects a person's sense of identity Signup and view all the answers

What is the characteristic of formal reference groups?

Large and organized Signup and view all the answers

What does normative influence involve?

Setting and enforcing fundamental standards of conduct Signup and view all the answers

What is the characteristic of value-expressive influence?

Individuals feeling that a brand will enhance the image others have of them Signup and view all the answers

What are aspirational reference groups composed of?

Idealized figures such as successful people, athletes, and performers Signup and view all the answers

What is the impact of social media on reference groups?

Creation of virtual reference groups with diverse platforms Signup and view all the answers

What is the role of kidfluencers like Ryan Kaji in marketing?

Becoming influential figures in marketing Signup and view all the answers

How does social media affect a person's sense of identity?

Affects identity and can be used by marketers to target individuals based on online behavior Signup and view all the answers

What is the main characteristic of utilitarian influence?

Coming from a consumer's own preference and the preferences of their social circle or family Signup and view all the answers

What do different types of community participants have?

Varying levels of interest and attachment Signup and view all the answers

What is the impact of reference groups on behavior?

Leading to conformity and the imitation of admired individuals Signup and view all the answers

What is the characteristic of comparative influence?

Involves individuals comparing themselves to others Signup and view all the answers

What is the impact of informational influence?

Involves seeking information about brands from professional, independent groups, or experts Signup and view all the answers

What is the impact of large/formal reference groups?

They may have positive or negative impacts Signup and view all the answers

What proportion of young adults aged 20-29 lived with their parents in Canada in 2011?

42.3% Signup and view all the answers

What was the average age at first marriage for men in Canada between 1972 and 2008?

31.1 Signup and view all the answers

What is the divorce rate in Canada?

40% Signup and view all the answers

What was the average number of children in Canada in 2006?

2.5 Signup and view all the answers

What is the term for older children, aged 25 to 34, still living with parents in Canada?

Kangaroo Generation Signup and view all the answers

What is the term for parents who take care of their own young family as well as older family members in Canada?

Sandwich Generation Signup and view all the answers

What type of couples nearly tripled between 2006 and 2011 in Canada?

Same-sex married couples Signup and view all the answers

What proportion of couple families with children were step families in 2011 in Canada?

One in eight Signup and view all the answers

What is the trend in the traditional family structure in Canada from 1996 to 2011?

Declined by 45% Signup and view all the answers

What is the impact of the number of children on birth rate and family size in Canada?

Decreased birth rate, decreased family size Signup and view all the answers

What is the proportion of young adults aged 20-29 living with their parents in the US in 2014 and 2016?

40% Signup and view all the answers

What is the trend in the average age at first marriage for women in Canada from 1972 to 2008?

Increased Signup and view all the answers

What was the change in the proportion of traditional family composition (married couple + children) in Canada between 1996 and 2011?

Decreased by 45% Signup and view all the answers

Between 2006 and 2011, what happened to the proportion of married couples in all census families in Canada?

Declined Signup and view all the answers

Which family type outnumbered lone-parent families by 2011 in Canada?

Common-law couples Signup and view all the answers

What happened to the number of same-sex married couples between 2006 and 2011 in Canada?

Nearly tripled Signup and view all the answers

What proportion of couple families with children were represented by step families in 2011 in Canada?

One in eight Signup and view all the answers

What happened to the average age at first marriage for women between 1972 and 2008 in Canada?

Increased from 22.5 to 29.1 Signup and view all the answers

What is the divorce rate in Canada?

40% Signup and view all the answers

How many children did the average Canadian family have in 2006?

2.5 Signup and view all the answers

What happened to the participation rate of Canadian women in the workforce compared to men?

Participating at a rate nearly equal to men Signup and view all the answers

What is the trend in interreligious unions in Canada?

On the rise Signup and view all the answers

What age group was more likely to be living with their parents in 2011 in Canada?

20-29 Signup and view all the answers

According to a PEW study, in 2014, where were adults ages 18 to 34 slightly more likely to be living?

In their parents’ home Signup and view all the answers

Study Notes

Changing Family Structures in Canada

Traditional family composition (married couple + children) in Canada declined by 45% in 1996.
Married couples declined as a proportion of all census families between 2006 and 2011 but still make up two-thirds of all families.
Proportion of common-law couples and lone-parent families increased by 2011, with common-law couples outnumbering lone-parent families.
Number of same-sex married couples nearly tripled between 2006 and 2011.
Step families represented about one in eight couple families with children in 2011.
Proportion of young adults aged 20-29 living with their parents remained relatively unchanged from 2006 to 2011, but was higher for those in their early 20s compared with those in their late 20s.
In 2014, adults ages 18 to 34 were slightly more likely to be living in their parents’ home than with a spouse or partner in their own household, according to a PEW study in the US.
Average age at first marriage increased from 22.5 to 29.1 for women and from 24.9 to 31.1 for men between 1972 and 2008.
Divorce rate in Canada is 40%, with one third of marriages ending in divorce by the 13th year.
Average number of children decreased from 4 in 1971 to 2.5 in 2006 in Canada.
There is an increase in the number of women in the workforce, with Canadian women participating at a rate nearly equal to men.
Interreligious unions are on the rise in Canada, but four out of five couples are made up of partners from the same religious group.

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