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Questions and Answers
What type of products/services are associated with high involvement?
What type of products/services are associated with high involvement?
- Products with bright colors and flashy lights
- Products with loud commercials and flashing lights
- Products with product placements on shelves and aisles
- Products with dedicated salespeople and extensive post-sale follow-ups (correct)
Which factor influences behavior related to situational aspects?
Which factor influences behavior related to situational aspects?
- Decorations and props for the holidays
- Greater push for sustainability and reduced packaging
- Location in commercial and residential areas (correct)
- No bags at grocery stores
What are examples of psychographic factors that influence behavior?
What are examples of psychographic factors that influence behavior?
- Age, gender, and income level
- Mood and personality self-concept
- Lifestyle traits, personality styles, attitudes, activities, and values (correct)
- Openness to new experiences and conscientiousness
What is an example of a personal factor that influences behavior?
What is an example of a personal factor that influences behavior?
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What characterizes low involvement products/services?
What characterizes low involvement products/services?
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What type of sales approach is recommended for high involvement products/services?
What type of sales approach is recommended for high involvement products/services?
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Which factor is NOT considered in the influence of behavior related to personal factors?
Which factor is NOT considered in the influence of behavior related to personal factors?
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What is an example of a situational factor that influences consumer behavior?
What is an example of a situational factor that influences consumer behavior?
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Which personality trait is associated with being open to new experiences?
Which personality trait is associated with being open to new experiences?
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What is a common characteristic of low involvement products/services?
What is a common characteristic of low involvement products/services?
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