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Consumer Involvement and Product Positioning Quiz

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Consumer Involvement and Product Positioning Quiz

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Questions and Answers

What type of products/services are associated with high involvement?

Products with bright colors and flashy lights

Products with loud commercials and flashing lights

Products with product placements on shelves and aisles

Products with dedicated salespeople and extensive post-sale follow-ups (correct)

Which factor influences behavior related to situational aspects?

Decorations and props for the holidays

Greater push for sustainability and reduced packaging

Location in commercial and residential areas (correct)

No bags at grocery stores

What are examples of psychographic factors that influence behavior?

Age, gender, and income level

Mood and personality self-concept

Lifestyle traits, personality styles, attitudes, activities, and values (correct)

Openness to new experiences and conscientiousness

What is an example of a personal factor that influences behavior?

Demography, age, gender, and stage of life Signup and view all the answers

What characterizes low involvement products/services?

Loud commercials, bright colors, flashing lights Signup and view all the answers

What type of sales approach is recommended for high involvement products/services?

Dedicated salespeople Signup and view all the answers

Which factor is NOT considered in the influence of behavior related to personal factors?

Mood Signup and view all the answers

What is an example of a situational factor that influences consumer behavior?

Social norms Signup and view all the answers

Which personality trait is associated with being open to new experiences?

Openness Signup and view all the answers

What is a common characteristic of low involvement products/services?

Flashing lights Signup and view all the answers