Consumer Involvement and Product Positioning Quiz
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Consumer Involvement and Product Positioning Quiz

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@AchievableSwan

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Questions and Answers

What type of products/services are associated with high involvement?

  • Products with bright colors and flashy lights
  • Products with loud commercials and flashing lights
  • Products with product placements on shelves and aisles
  • Products with dedicated salespeople and extensive post-sale follow-ups (correct)

    • Which factor influences behavior related to situational aspects?

  • Decorations and props for the holidays
  • Greater push for sustainability and reduced packaging
  • Location in commercial and residential areas (correct)
  • No bags at grocery stores

    • What are examples of psychographic factors that influence behavior?

  • Age, gender, and income level
  • Mood and personality self-concept
  • Lifestyle traits, personality styles, attitudes, activities, and values (correct)
  • Openness to new experiences and conscientiousness

    • What is an example of a personal factor that influences behavior?

    <p>Demography, age, gender, and stage of life</p> Signup and view all the answers

    What characterizes low involvement products/services?

    <p>Loud commercials, bright colors, flashing lights</p> Signup and view all the answers

    What type of sales approach is recommended for high involvement products/services?

    <p>Dedicated salespeople</p> Signup and view all the answers

    Which factor is NOT considered in the influence of behavior related to personal factors?

    <p>Mood</p> Signup and view all the answers

    What is an example of a situational factor that influences consumer behavior?

    <p>Social norms</p> Signup and view all the answers

    Which personality trait is associated with being open to new experiences?

    <p>Openness</p> Signup and view all the answers

    What is a common characteristic of low involvement products/services?

    <p>Flashing lights</p> Signup and view all the answers

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