Podcast
Questions and Answers
Which personality dimension includes traits such as responsible, reliable, and dependable?
Which personality dimension includes traits such as responsible, reliable, and dependable?
- Sincerity
- Ruggedness
- Competence (correct)
- Excitement
What is one way marketers can use Brand Personality?
What is one way marketers can use Brand Personality?
- To blend in with other brands
- To decrease brand loyalty
- To differentiate their products (correct)
- To confuse consumers
What is the Innovativeness principle in consumer-brand relationships related to?
What is the Innovativeness principle in consumer-brand relationships related to?
- Comfort and tradition
- Risk-taking and openness to new ideas (correct)
- Avoiding new products
- Following trends blindly
Which consumer behavior is associated with the Innovativeness principle?
Which consumer behavior is associated with the Innovativeness principle?
What does the text define as Brand Personality?
What does the text define as Brand Personality?
Which personality dimension includes traits like glamorous and charming?
Which personality dimension includes traits like glamorous and charming?
What is one way Brand Personality can help build relationships with consumers?
What is one way Brand Personality can help build relationships with consumers?
'Ruggedness' as a Brand Personality dimension is associated with what traits?
'Ruggedness' as a Brand Personality dimension is associated with what traits?
'Sincerity' as a Brand Personality dimension includes which characteristics?
'Sincerity' as a Brand Personality dimension includes which characteristics?
'Excitement' within Brand Personality is related to which traits?
'Excitement' within Brand Personality is related to which traits?
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