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Consumer Behavior Concepts Quiz

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Questions and Answers

Which personality dimension includes traits such as responsible, reliable, and dependable?

Sincerity
Ruggedness
Competence (correct)
Excitement

What is one way marketers can use Brand Personality?

To blend in with other brands
To decrease brand loyalty
To differentiate their products (correct)
To confuse consumers

What is the Innovativeness principle in consumer-brand relationships related to?

Comfort and tradition
Risk-taking and openness to new ideas (correct)
Avoiding new products
Following trends blindly

Which consumer behavior is associated with the Innovativeness principle?

Being dynamic and curious about new experiences (C) Signup and view all the answers

What does the text define as Brand Personality?

Collection of human characteristics associated with a brand (D) Signup and view all the answers

Which personality dimension includes traits like glamorous and charming?

Sophistication (D) Signup and view all the answers

What is one way Brand Personality can help build relationships with consumers?

By being relatable and consistent (C) Signup and view all the answers

'Ruggedness' as a Brand Personality dimension is associated with what traits?

'tough' and 'strong' (A) Signup and view all the answers

'Sincerity' as a Brand Personality dimension includes which characteristics?

'honest' and 'genuine' (D) Signup and view all the answers

'Excitement' within Brand Personality is related to which traits?

'daring' and 'spirited' (A) Signup and view all the answers