Consumer Behavior Concepts Quiz
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which personality dimension includes traits such as responsible, reliable, and dependable?

  • Sincerity
  • Ruggedness
  • Competence (correct)
  • Excitement
  • What is one way marketers can use Brand Personality?

  • To blend in with other brands
  • To decrease brand loyalty
  • To differentiate their products (correct)
  • To confuse consumers
  • What is the Innovativeness principle in consumer-brand relationships related to?

  • Comfort and tradition
  • Risk-taking and openness to new ideas (correct)
  • Avoiding new products
  • Following trends blindly
  • Which consumer behavior is associated with the Innovativeness principle?

    <p>Being dynamic and curious about new experiences</p> Signup and view all the answers

    What does the text define as Brand Personality?

    <p>Collection of human characteristics associated with a brand</p> Signup and view all the answers

    Which personality dimension includes traits like glamorous and charming?

    <p>Sophistication</p> Signup and view all the answers

    What is one way Brand Personality can help build relationships with consumers?

    <p>By being relatable and consistent</p> Signup and view all the answers

    'Ruggedness' as a Brand Personality dimension is associated with what traits?

    <p>'tough' and 'strong'</p> Signup and view all the answers

    'Sincerity' as a Brand Personality dimension includes which characteristics?

    <p>'honest' and 'genuine'</p> Signup and view all the answers

    'Excitement' within Brand Personality is related to which traits?

    <p>'daring' and 'spirited'</p> Signup and view all the answers

    More Like This

    Consumer Behavior Concepts and Influencers
    97 questions
    Internal Influences on Consumer Behavior
    17 questions
    Consumer Behavior and Apparel Industry
    10 questions
    Use Quizgecko on...
    Browser
    Browser