Consumer Decision Process and Models Quiz
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Questions and Answers

Which model describes the consumer as an impulsive and irrational purchaser?

  • Economic Man Model
  • AIDA Model
  • Passive Man Model (correct)
  • Cognitive Man Model
  • Which model portrays the consumer as a thinking problem solver?

  • Economic Man Model
  • Passive Man Model
  • Cognitive Man Model (correct)
  • AIDA Model
  • Which model characterizes the consumer as an Economic MAN who makes rational decisions?

  • Passive Man Model
  • AIDA Model
  • Cognitive Man Model
  • Economic Man Model (correct)
  • Which model focuses on the process by which consumers seek and evaluate information when selecting brands and retail outlets?

    <p>Cognitive Man Model</p> Signup and view all the answers

    Which model describes the stages of Attention, Interest, Desire, and Action in the consumer decision-making process?

    <p>AIDA Model</p> Signup and view all the answers

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