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Questions and Answers
Which model describes the consumer as an impulsive and irrational purchaser?
Which model describes the consumer as an impulsive and irrational purchaser?
- Economic Man Model
- AIDA Model
- Passive Man Model (correct)
- Cognitive Man Model
Which model portrays the consumer as a thinking problem solver?
Which model portrays the consumer as a thinking problem solver?
- Economic Man Model
- Passive Man Model
- Cognitive Man Model (correct)
- AIDA Model
Which model characterizes the consumer as an Economic MAN who makes rational decisions?
Which model characterizes the consumer as an Economic MAN who makes rational decisions?
- Passive Man Model
- AIDA Model
- Cognitive Man Model
- Economic Man Model (correct)
Which model focuses on the process by which consumers seek and evaluate information when selecting brands and retail outlets?
Which model focuses on the process by which consumers seek and evaluate information when selecting brands and retail outlets?
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Which model describes the stages of Attention, Interest, Desire, and Action in the consumer decision-making process?
Which model describes the stages of Attention, Interest, Desire, and Action in the consumer decision-making process?
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